SalaryGuide is hiring: Customer Marketing Manager in El Paso

Responsibilities Lifecycle Marketing: Develop and optimize the customer journey: Create targeted programs and campaigns for every stage of the customer lifecycle, from onboarding to renewal and advocacy, ensuring a seamless and value-driven experience Lead Cross‑Sell, Upsell, and Expansion Motion: Develop and implement strategic marketing programs to drive upsell and expansion, increase product awareness, growth, and engagement Act as the “voice of the customer” and incorporate customer feedback and advocacy into marketing programs Work collaboratively with Sales, CS, Product, and Marketing teams Measure and Report Success: Define metrics to track the effectiveness of lifecycle/customer marketing programs, and regularly report on insights and ROI to internal stakeholders Analyze and compare campaigns to strategize on experiments to increase renewals, cross‑sells, referrals, and expansion opportunities Requirements Bachelor’s degree in Marketing, Business, Communications, or a related field Experience working with multiple SaaS products is required Minimum of 6+ years of experience in marketing, with at least 2+ years in a customer-facing or customer marketing role (e.g., Customer Marketing, Demand Generation, or Product Marketing) Proven track record in developing and executing successful marketing campaigns that drive measurable customer engagement, retention, and advocacy Strong understanding of the customer lifecycle and customer journey mapping Experience using marketing automation tools (HubSpot, Salesforce, Hockeystack, Appcues/Pendo) Proficiency in data analysis and using metrics to optimize campaign performance Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time. Preferred Bonus if you’ve worked in the multifamily industry Benefits 100% remote workplace Flexible Vacation Policy Medical, Dental, and Vision Insurance 100% paid Short‑Term Disability, Long‑Term Disability, and Life Insurance Program 401k Program No A**hole policy #J-18808-Ljbffr