Caddi
Overview
We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting with law firms and financial advisors). This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market. What You’ll Do
Partner Closely With Sales
Work directly with AEs and founders to support pipeline creation Translate real sales conversations into sharper messaging and campaigns Build marketing that enables outbound, follow-ups, and deal progression Run Early GTM & Demand Experiments
Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.) Test different ways to reach and engage buyers and double down on what works Own the learning loop: what resonates, what doesn’t, and why Own Positioning & Core Marketing Assets
Help define and refine ICPs, use cases, and positioning Own website messaging, decks, one-pagers, case studies, and lightweight content Ensure sales always has clear, usable materials Build the Marketing Foundation
Establish simple systems for tracking meetings, pipeline influence, and outcomes Create a repeatable marketing rhythm appropriate for a seed-stage company Support founder-led marketing and thought leadership where useful Qualifications
3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles Experience working closely with sales in an early-stage or fast-growing environment Comfort operating with ambiguity and building from scratch Strong communication and execution skills Bias toward action, testing, and learning Experience at a seed or Series A startup Familiarity with outbound sales motions Experience marketing to professional services (law, finance, consulting, etc.) Compensation & Benefits
Early Marketing role with meaningful ownership Competitive base salary: $100,000 – $130,000 Meaningful early-stage equity Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents In-person, fast-paced environment with a technical, ambitious, mission-driven team
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We’re hiring our first Marketing Lead to build and run marketing at an early-stage B2B startup selling to professional services firms (starting with law firms and financial advisors). This role is about helping the company learn how to sell and creating demand that turns into real sales conversations. You’ll work closely with the founders and sales team to shape positioning, support outbound efforts, and test GTM motions that actually work in a relationship-driven market. What You’ll Do
Partner Closely With Sales
Work directly with AEs and founders to support pipeline creation Translate real sales conversations into sharper messaging and campaigns Build marketing that enables outbound, follow-ups, and deal progression Run Early GTM & Demand Experiments
Design and execute GTM initiatives across channels (content, email, partnerships, events, founder-led efforts, etc.) Test different ways to reach and engage buyers and double down on what works Own the learning loop: what resonates, what doesn’t, and why Own Positioning & Core Marketing Assets
Help define and refine ICPs, use cases, and positioning Own website messaging, decks, one-pagers, case studies, and lightweight content Ensure sales always has clear, usable materials Build the Marketing Foundation
Establish simple systems for tracking meetings, pipeline influence, and outcomes Create a repeatable marketing rhythm appropriate for a seed-stage company Support founder-led marketing and thought leadership where useful Qualifications
3–6 years of experience in B2B marketing, GTM, or revenue-adjacent roles Experience working closely with sales in an early-stage or fast-growing environment Comfort operating with ambiguity and building from scratch Strong communication and execution skills Bias toward action, testing, and learning Experience at a seed or Series A startup Familiarity with outbound sales motions Experience marketing to professional services (law, finance, consulting, etc.) Compensation & Benefits
Early Marketing role with meaningful ownership Competitive base salary: $100,000 – $130,000 Meaningful early-stage equity Medical (platinum PPO), dental, and vision — 100% covered for employees; subsidized dependents In-person, fast-paced environment with a technical, ambitious, mission-driven team
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