Figma Job
Title: Web Content Strategist
Please make an application promptly if you are a good match for this role due to high levels of interest.
Work Type: Remote Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you’re brainstorming, creating a prototype, translating designs into code, or iterating with AI. If you’re excited to shape the future of design and collaboration, join us.
We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals.
This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
Responsibilities
Develop content strategies across our web properties ( , , and other microsites) that deliver an exceptional web experience while supporting our business goals.
Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects.
Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights.
Understand and share accountability with the Web Experience team for performance and business impact.
Advocate for a website experience that is intuitive, efficient, and easy to navigate.
Motivate and inspire cross‑functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web.
Qualifications
A portfolio that showcases strong web content strategy across complex websites.
A strong sense of web best practices as well as web trends.
Comfortable leading creative projects or working autonomously when needed.
Experience crafting web strategies for multiple audiences.
Interest in researching and experimenting with new web technologies.
Experience with multi‑product brands.
Compensation and Benefits For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non‑sales roles. Annual Base Salary Range (SF/NY Hub)
Equal Employment Opportunity We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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Work Type: Remote Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you’re brainstorming, creating a prototype, translating designs into code, or iterating with AI. If you’re excited to shape the future of design and collaboration, join us.
We’re looking for a Web Content Strategist skilled in web information architecture, storytelling, and creating an incredible web experience to join the Figma Brand Studio. In this role, you’ll help build out the information architecture, user journeys, and the overall content strategy for and other web properties. You’ll partner closely with our writers, designers, and developers to translate ideas into captivating web experiences that further our brand and deliver on business goals.
This role is ideal for a web content strategist who loves the intersection of design, content, and web and who wants to shape how Figma shows up in the world—with clarity and craft.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
Responsibilities
Develop content strategies across our web properties ( , , and other microsites) that deliver an exceptional web experience while supporting our business goals.
Deeply understand Figma’s business and brand while equally understanding customer needs for exploration, learning, engagement, and community—bringing that context and expertise to web projects.
Work across the business to define the vision and strategic objectives for the website, leveraging insights, stakeholder interviews, customer needs, and data insights.
Understand and share accountability with the Web Experience team for performance and business impact.
Advocate for a website experience that is intuitive, efficient, and easy to navigate.
Motivate and inspire cross‑functional teams to think outside of traditional B2B web optimization frameworks—creating and experimenting with novel approaches across web.
Qualifications
A portfolio that showcases strong web content strategy across complex websites.
A strong sense of web best practices as well as web trends.
Comfortable leading creative projects or working autonomously when needed.
Experience crafting web strategies for multiple audiences.
Interest in researching and experimenting with new web technologies.
Experience with multi‑product brands.
Compensation and Benefits For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non‑sales roles. Annual Base Salary Range (SF/NY Hub)
Equal Employment Opportunity We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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