Sr. Associate, Marketing Strategist | Retail Bank(In-App Marketing)
Capital One, Richmond, Virginia, United States, 23214
Sr. Associate, Marketing Strategist | Retail Bank (In-App Marketing)
We are looking for a creative and analytical Senior Associate – In-App Marketing Specialist to support the Retail Bank's marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization.
Within this role, you will own the development of in-app marketing campaigns to cross‑sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance while also contributing to the development of the overarching channel strategy and roadmap.
The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross‑functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data‑backed marketing intent, drive impactful creative development, and build effective test‑&‑learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role.
This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), Richmond (VA), or Riverwoods (IL).
Responsibilities
Own the development of in‑app marketing campaigns
Support the development of overarching marketing strategy and roadmapping for specific products within the channel
Lead the creative development of in‑app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team)
Support the building of audience strategies in SFMC
Partner cross‑functionally with technical teams, building the technical and audience guardrails specific to each campaign
Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact
Continuously monitor campaign performance and identify/execute opportunities for in‑flight enhancements
Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics
Manage stakeholder communications and expectations throughout the campaign lifecycle
Ideal candidate will have the following skills
Exceptional learning agility
Strong communicator and collaborator across a diverse group of stakeholders and partners
Ability to digest direction and lead quality work autonomously
Detail‑oriented with good judgment, able to distinguish priorities
A problem‑solving mindset, quick to roll up their sleeves and solve complex problems
Passion for data and using analytics to tell stories and make decisions
Able to balance and deliver both on "big picture," long‑term strategic thinking, while also not losing sight of detailed day‑to‑day campaign management
Resourceful, innovative, and creative thinker
Basic Qualifications
Bachelor's degree or military experience
At least 2 years experience in performance marketing
At least 2 years driving creative strategy (briefing, agency management, etc)
At least 2 years experience partnering with technical and/or analysts
Knowledge of/ has worked in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation
Preferred Qualifications
3+ years of experience in financial services or another highly regulated industry
3+ years of marketing journey orchestration experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Riverwoods, IL: $87,700 - $100,100 for Sr. Associate, Marketing
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
New York, NY: $105,300 - $120,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Wilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Within this role, you will own the development of in-app marketing campaigns to cross‑sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance while also contributing to the development of the overarching channel strategy and roadmap.
The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross‑functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data‑backed marketing intent, drive impactful creative development, and build effective test‑&‑learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role.
This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), Richmond (VA), or Riverwoods (IL).
Responsibilities
Own the development of in‑app marketing campaigns
Support the development of overarching marketing strategy and roadmapping for specific products within the channel
Lead the creative development of in‑app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team)
Support the building of audience strategies in SFMC
Partner cross‑functionally with technical teams, building the technical and audience guardrails specific to each campaign
Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact
Continuously monitor campaign performance and identify/execute opportunities for in‑flight enhancements
Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics
Manage stakeholder communications and expectations throughout the campaign lifecycle
Ideal candidate will have the following skills
Exceptional learning agility
Strong communicator and collaborator across a diverse group of stakeholders and partners
Ability to digest direction and lead quality work autonomously
Detail‑oriented with good judgment, able to distinguish priorities
A problem‑solving mindset, quick to roll up their sleeves and solve complex problems
Passion for data and using analytics to tell stories and make decisions
Able to balance and deliver both on "big picture," long‑term strategic thinking, while also not losing sight of detailed day‑to‑day campaign management
Resourceful, innovative, and creative thinker
Basic Qualifications
Bachelor's degree or military experience
At least 2 years experience in performance marketing
At least 2 years driving creative strategy (briefing, agency management, etc)
At least 2 years experience partnering with technical and/or analysts
Knowledge of/ has worked in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation
Preferred Qualifications
3+ years of experience in financial services or another highly regulated industry
3+ years of marketing journey orchestration experience
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Riverwoods, IL: $87,700 - $100,100 for Sr. Associate, Marketing
McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing
New York, NY: $105,300 - $120,100 for Sr. Associate, Marketing
Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Wilmington, DE: $87,700 - $100,100 for Sr. Associate, Marketing
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well‑being. Learn more at the Capital One Careers website. Eligibility varies based on full or part‑time status, exempt or non‑exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23‑A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901‑4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
#J-18808-Ljbffr