Sr. Associate, Marketing Strategist | Retail Bank(In-App Marketing)
Capital One, Richmond, Virginia, United States, 23214
Overview
We are looking for a creative and analytical Senior Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. Within this role, you will own the development of in-app marketing campaigns to cross-sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance; while also contributing to the development of the overarching channel strategy and roadmap. The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross-functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data-backed marketing intent, drive impactful creative development, and build effective test & learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role. This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), or Richmond (VA), Riverwoods (IL). Responsibilities
Own the development of in-app marketing campaigns Support the development of overarching marketing strategy and roadmapping for specific products within the channel Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team) Support the building of audience strategies in SFMC Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics Manage stakeholder communications and expectations throughout the campaign lifecycle Ideal candidate
Exceptional learning agility Strong communicator and collaborator across a diverse group of stakeholders and partners Ability to digest direction and lead quality work autonomously Detail-oriented with good judgement, able to distinguish priorities A problem-solving mindset, quick to roll up their sleeves and solve complex problems Passion for data and using analytics to tell stories and make decisions Able to balance and deliver both on “big picture,” long-term strategic thinking, while also not losing sight of detailed day-to-day campaign management Resourceful, innovative, and creative thinker Qualifications
Basic Qualifications
At least 2 years experience in performance marketing At least 2 years driving creative strategy in briefing or agency management At least 2 years experience partnering with technical partners or analysts Preferred Qualifications
3+ years of experience in financial services 3+ years of marketing journey orchestration experience 1+ years of experience working in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation Work authorization
This role is not eligible for sponsorship for employment authorization for this position. Compensation and benefits
The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries are for candidates hired to perform work within one of these locations and refer to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated. Riverwoods, IL: $87,700 - $100,100; McLean, VA: $96,500 - $110,100; New York, NY: $105,300 - $120,100; Richmond, VA: $87,700 - $100,100; Wilmington, DE: $87,700 - $100,100. Candidates hired to work in other locations will be subject to that location’s pay range, and the actual offer will be reflected in the offer letter. This role is also eligible to earn performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. For information, visit the Capital One Careers website. Additional information
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with applicable laws regarding criminal background inquiries. If you require an accommodation, contact Capital One Recruiting at 1-800-304-9102 or RecruitingAccommodation@capitalone.com. Information you provide will be kept confidential. For technical support or questions about Capital One's recruiting process, contact Careers@capitalone.com. Capital One does not endorse third-party products or services featured on this site. Capital One Financial is made up of several entities; postings in Canada, the UK, and the Philippines refer to Capital One Canada, Capital One Europe, and Capital One Philippines Service Corp. respectively.
#J-18808-Ljbffr
We are looking for a creative and analytical Senior Associate - In-App Marketing Specialist to support the Retail Bank’s marketing efforts in our Capital One app(s). This role is critical to the success of our channel strategy team and will be a part of the rapidly growing Bank Marketing organization. Within this role, you will own the development of in-app marketing campaigns to cross-sell new products, drive new account generation, and deepen customer engagement. Additionally, you will be responsible for the monitoring and optimization of campaign performance; while also contributing to the development of the overarching channel strategy and roadmap. The ideal candidate will be an exceptional communicator who is able to be successful in an environment that requires both cross-functional collaboration and the ability to work independently after receiving guidance. The candidate should have experience with performance marketing, understanding what it takes to develop data-backed marketing intent, drive impactful creative development, and build effective test & learn agendas. A candidate that thrives in white space and possesses a high learning agility will do best in this role. This is a hybrid role, located in New York (NY), Wilmington (DE), McLean (VA), or Richmond (VA), Riverwoods (IL). Responsibilities
Own the development of in-app marketing campaigns Support the development of overarching marketing strategy and roadmapping for specific products within the channel Lead the creative development of in-app marketing creative tied to marketing campaigns (supporting the briefing/guiding of the internal brand creative team) Support the building of audience strategies in SFMC Partner cross-functionally with technical teams, building the technical and audience guardrails specific to each campaign Collaborate within bank marketing to design thoughtful campaigns that span channels and drive larger customer impact Continuously monitor campaign performance and identify/execute opportunities for in-flight enhancements Define testing strategies that help drive business growth, and determine effective optimization around the most successful tactics Manage stakeholder communications and expectations throughout the campaign lifecycle Ideal candidate
Exceptional learning agility Strong communicator and collaborator across a diverse group of stakeholders and partners Ability to digest direction and lead quality work autonomously Detail-oriented with good judgement, able to distinguish priorities A problem-solving mindset, quick to roll up their sleeves and solve complex problems Passion for data and using analytics to tell stories and make decisions Able to balance and deliver both on “big picture,” long-term strategic thinking, while also not losing sight of detailed day-to-day campaign management Resourceful, innovative, and creative thinker Qualifications
Basic Qualifications
At least 2 years experience in performance marketing At least 2 years driving creative strategy in briefing or agency management At least 2 years experience partnering with technical partners or analysts Preferred Qualifications
3+ years of experience in financial services 3+ years of marketing journey orchestration experience 1+ years of experience working in Salesforce Marketing Cloud, Customer Data Platforms, or marketing automation Work authorization
This role is not eligible for sponsorship for employment authorization for this position. Compensation and benefits
The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries are for candidates hired to perform work within one of these locations and refer to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated. Riverwoods, IL: $87,700 - $100,100; McLean, VA: $96,500 - $110,100; New York, NY: $105,300 - $120,100; Richmond, VA: $87,700 - $100,100; Wilmington, DE: $87,700 - $100,100. Candidates hired to work in other locations will be subject to that location’s pay range, and the actual offer will be reflected in the offer letter. This role is also eligible to earn performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. For information, visit the Capital One Careers website. Additional information
This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with applicable laws regarding criminal background inquiries. If you require an accommodation, contact Capital One Recruiting at 1-800-304-9102 or RecruitingAccommodation@capitalone.com. Information you provide will be kept confidential. For technical support or questions about Capital One's recruiting process, contact Careers@capitalone.com. Capital One does not endorse third-party products or services featured on this site. Capital One Financial is made up of several entities; postings in Canada, the UK, and the Philippines refer to Capital One Canada, Capital One Europe, and Capital One Philippines Service Corp. respectively.
#J-18808-Ljbffr