Anheuser-Busch InBev
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
Salary $104,800 - $124,450, bonus and long-term incentive eligible
Company Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top‑notch portfolio of beers, seltzers, and more. We are powered by a 19,000‑strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
Role Summary The Trade Marketing Manager leads the execution of compelling brand experiences for A-B across Georgia, bringing national, regional, and local programs to life. This role is instrumental in delivering high‑profile activations tied to marquee events such as the 2026 World Cup and the 2028 Super Bowl, driving consumer engagement and market share growth. Working closely with internal partners and external distributors, and leveraging proximity to the AB Atlanta regional office, the role ensures seamless execution across on‑ and off‑premise channels while managing event budgets and measuring ROI to maximize brand impact.
Job Responsibilities
Developing plans and tailored playbooks for all channels against their local properties and events
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports the execution of On‑Premise plans
BET Team Captain (where applicable)
Manage the implementation of brand programming within the off‑premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
Job Qualifications
Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
Must reside in Atlanta, Georgia
High level of company products and beer industry knowledge
Ability to establish and maintain effective working relationships with employees, customers, and third‑party partners
Highly self‑motivated and results oriented with ability to work independently
Excellent communication skills: oral, written, and comfortable with presenting to groups
Strong organizational & planning skills
Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Effective time management in planning daily routines, wholesaler visits, and event activations
Willingness to be flexible with schedule based on needs of business
Bachelor's Degree required; MBA Preferred
5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industry
Thorough knowledge of AB sales and marketing strategies and procedures
Must possess a valid driver’s license
Why Anheuser‑Busch At Anheuser‑Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great‑tasting, high‑quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S with more than $700 million in high‑quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax‑Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast‑paced environment among a company of owners
Free Beer!
#J-18808-Ljbffr
Salary $104,800 - $124,450, bonus and long-term incentive eligible
Company Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top‑notch portfolio of beers, seltzers, and more. We are powered by a 19,000‑strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
Role Summary The Trade Marketing Manager leads the execution of compelling brand experiences for A-B across Georgia, bringing national, regional, and local programs to life. This role is instrumental in delivering high‑profile activations tied to marquee events such as the 2026 World Cup and the 2028 Super Bowl, driving consumer engagement and market share growth. Working closely with internal partners and external distributors, and leveraging proximity to the AB Atlanta regional office, the role ensures seamless execution across on‑ and off‑premise channels while managing event budgets and measuring ROI to maximize brand impact.
Job Responsibilities
Developing plans and tailored playbooks for all channels against their local properties and events
Mobilizing brand planning
Sampling execution
Event and venue activations across territory
Ticket management
Resort / Destination planning and execution (where applicable)
Works with Experiential Team to inform professional or Tier 1 sponsorships
Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds
Ensures mobile asset requests are complete and aligned with brands / events
Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team
Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans
Supports the execution of On‑Premise plans
BET Team Captain (where applicable)
Manage the implementation of brand programming within the off‑premise channel to deliver volume and share growth
Manage the ROI for channel programs
Communicate results and priorities weekly/monthly
Coach and mentor Trade Activation Managers and wholesaler sales teams
Direct channel specific pilots; manage optimization of each channel's key levers
Cascade annual/trimester channel blueprint (Initiatives and Programs)
KPI's - Channel volume, share, program execution, distribution
Job Qualifications
Demonstrated ability to build relationships and maintain effective working relationships with distributors, top level account decision makers, and all internal stakeholders
Must reside in Atlanta, Georgia
High level of company products and beer industry knowledge
Ability to establish and maintain effective working relationships with employees, customers, and third‑party partners
Highly self‑motivated and results oriented with ability to work independently
Excellent communication skills: oral, written, and comfortable with presenting to groups
Strong organizational & planning skills
Demonstrated knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
Effective time management in planning daily routines, wholesaler visits, and event activations
Willingness to be flexible with schedule based on needs of business
Bachelor's Degree required; MBA Preferred
5-7 years of sales and/or marketing experience, preferably in the beverage or consumer products industry
Thorough knowledge of AB sales and marketing strategies and procedures
Must possess a valid driver’s license
Why Anheuser‑Busch At Anheuser‑Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great‑tasting, high‑quality beers that have satisfied beer drinkers for generations. 99 percent of the products we sell in the U.S are made in the U.S with more than $700 million in high‑quality ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers, and we have invested nearly $2 billion in our 100 facilities across the country over the past five years. Through these investments, and as a leading American manufacturer and the nation’s top brewer, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only brewer that invests in the U.S. at this scale.
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax‑Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast‑paced environment among a company of owners
Free Beer!
#J-18808-Ljbffr