Red Bull
Key Account Manager
The Key Account Manager, Tier II's (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local Tier II key account chains (KA), influencing execution of programs via local decision makers (DMs). Key responsibilities include: owning local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals. The role is also eligible to sit in the following locations: New Orleans, LA Management & Development of Local Key Accounts: Executes distribution on priority packages in-line with Channel Strategies recommendations Ensures all assigned key account's schematics reflect Red Bull standards relative to flow and package mix Sells Red Bull's Optimum Price program by utilizing best practices and available tools Customizes presentations to better appeal to customer's needs Develops annual promotion schedule in accordance with Channel Strategy goals Creatively sells Red Bull merchandising standards, distribution recommendations and price points in a way that resonates with the customer's needs Ensures all promotions are accompanied by effective POS and incremental displays Customizes sales pitch to achieve account goals while driving effective, permanent merchandising Evaluates ROI prior to recommending specific POS or customized solutions Executes merchandising in-line with Channel Strategy guidelines Management & Development of Local Relationships: Actively develops relationships with key decision makers via business reviews, communication, etc. Drives execution of account programs through local decision makers Consistently pursues incremental opportunities over-and-above programs Provides feedback to local decision makers on any pertinent developments, information, or successes Maintains key point of local knowledge regarding accounts Routinely engages in opportunities to build relationships and 'wire' key accounts beyond buyer level Budgets/Annual Planning: Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis Business Analysis: Works with Category Analyst to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to BU and Channel Leads Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness Business Reviews: Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices Communication with Distributor Partners: Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives Routinely visits DPs to ensure personal contact and open lines of communication Qualifications: Minimum 3-4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen) Excellent communication and active listening skills Strong negotiation skills Innovative, solution-oriented mindset Self-motivated and able to work independently Must be extremely proficient in Microsoft Excel and PowerPoint Additional Information: Compensation: $92,000 - $138,000 + cash incentives Actual compensation offers may vary based on certain factors, including but not limited to experience. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
The Key Account Manager, Tier II's (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local Tier II key account chains (KA), influencing execution of programs via local decision makers (DMs). Key responsibilities include: owning local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals. The role is also eligible to sit in the following locations: New Orleans, LA Management & Development of Local Key Accounts: Executes distribution on priority packages in-line with Channel Strategies recommendations Ensures all assigned key account's schematics reflect Red Bull standards relative to flow and package mix Sells Red Bull's Optimum Price program by utilizing best practices and available tools Customizes presentations to better appeal to customer's needs Develops annual promotion schedule in accordance with Channel Strategy goals Creatively sells Red Bull merchandising standards, distribution recommendations and price points in a way that resonates with the customer's needs Ensures all promotions are accompanied by effective POS and incremental displays Customizes sales pitch to achieve account goals while driving effective, permanent merchandising Evaluates ROI prior to recommending specific POS or customized solutions Executes merchandising in-line with Channel Strategy guidelines Management & Development of Local Relationships: Actively develops relationships with key decision makers via business reviews, communication, etc. Drives execution of account programs through local decision makers Consistently pursues incremental opportunities over-and-above programs Provides feedback to local decision makers on any pertinent developments, information, or successes Maintains key point of local knowledge regarding accounts Routinely engages in opportunities to build relationships and 'wire' key accounts beyond buyer level Budgets/Annual Planning: Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis Business Analysis: Works with Category Analyst to evaluate ROI with regards to 'pay-for-space' agreements and communicates key learnings to BU and Channel Leads Drives post-promotion analysis, in conjunction with CA, following all promotions to evaluate promotional effectiveness Business Reviews: Conducts quarterly business reviews to update KA on business, channel competition, opportunities, etc. Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition Provides Energy Insights that drive change in promotion, price, or display practices Communication with Distributor Partners: Uses appropriate communication processes (i.e. Chain Alerts) to keep DPs informed of KA programs and initiatives Routinely visits DPs to ensure personal contact and open lines of communication Qualifications: Minimum 3-4 years Sales experience with a strong track record of success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation Strong analytical skills and experience using internal and external data sources (i.e. IRI, Nielsen) Excellent communication and active listening skills Strong negotiation skills Innovative, solution-oriented mindset Self-motivated and able to work independently Must be extremely proficient in Microsoft Excel and PowerPoint Additional Information: Compensation: $92,000 - $138,000 + cash incentives Actual compensation offers may vary based on certain factors, including but not limited to experience. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.