Senior Media Buyer Job at Situation Group in New York

Situation, a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera, seeks a Senior Media Buyer to play a crucial role in the execution and management of media campaigns across Situation’s client portfolio. This role will report to the Media Buying Supervisor and will be responsible for launching, pacing, monitoring and optimizing paid media campaigns across primary self-service platforms. The selected candidate will demonstrate omnichannel campaign management experience, including tactical setup, ongoing maintenance, real time optimization and budget oversight, and should have an in-depth understanding of the media landscape. What You’ll Do This role will be responsible for actively collaborating with the wider Media and Client Services teams, playing a crucial role in the execution of paid media campaigns across both social and digital self-service platforms, as well as direct vendor purchases and the following day-to-day responsibilities: Work collaboratively with internal teams to execute successful media campaigns - teams may include Media Planning, Search, Analytics, Creative and Client Services Setup and QA digital and social campaigns across multiple platforms, including but not limited to: Meta, TikTok, Snapchat, YouTube, Performance Max, The Trade Desk etc. Monitor campaign budgets through weekly pacing to ensure delivery and accuracy. Make recommendations to reallocate funds when appropriate Troubleshoot platform issues as they arise, including creative rejections, tag implementation, targeting scale etc. Present solutions to the wider team when required Regularly analyze campaign performance and make optimizations based on KPI benchmarks and client goals Assist with reporting by providing detailed campaign analysis, insights and performance KPIs Lead relationships with all necessary media vendors, agency partners etc. QA DOMO integrations through weekly pacing within Approved Media Plans (AMPs) and assist with troubleshooting discrepancies as they arise Stay on top of industry trends and beta testing opportunities in order to make recommendations for testing within key media platforms when appropriate. Lead internal discussions around platform exploration and make recommendations for innovation Collaborate with the wider Media Team to develop thought leadership material, new business collateral etc. as needed Collaborate with leadership to improve media processes and communication Qualifications At least 3-5 years of agency and/or related media experience Experience implementing paid media campaigns across various primary social channels (Meta, TikTok, X) Experience managing programmatic campaigns within at least 1 DSP / platform Excellent written and verbal communication skills We offer a competitive base salary and a range of benefits and perks: Salary range: $80,000-$100,000 per year, commensurate with experience Health care plan (medical, dental and vision) Retirement plan with employer match Life and disability insurance Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays Paid family leave Cold brew coffee, snacks and fresh fruit Wellness resources Special access to New York City’s arts and entertainment scene We have been honored for our commitment to our team with workplace awards from Crain’s, Best Companies Group, Cynopsis, Digiday, and Fortune. Our office is located in midtown Manhattan and we are currently working in-office four days per week (M-Th) with Friday as an optional work from home day. Our Company We are Situation, a digital-first agency that builds and drives passionate communities to meaningful action. We partner with live experience-based brands like NFL, WICKED on Broadway, The Metropolitan Opera, and Cirque du Soleil. Situation is part of Situation Group, a digital-first collective of award-winning advertising agencies. #J-18808-Ljbffr In Summary: Situation is a digital-first agency building passionate communities for live experience-based clients like WICKED on Broadway and The Metropolitan Opera . The Senior Media Buyer will be responsible for launching, pacing, monitoring and optimizing paid media campaigns across primary self-service platforms . The selected candidate will demonstrate omnichannel campaign management experience, including tactical setup, ongoing maintenance, real time optimization and budget oversight . En Español: Situation, una agencia digital-first que construye comunidades apasionadas para clientes basados en la experiencia en vivo como WICKED en Broadway y The Metropolitan Opera, busca a un comprador de medios sénior para desempeñar un papel crucial en la ejecución y gestión de campañas mediáticas en toda la cartera de clientes de Situation. Esta función reportará al Supervisor de Compra de Medios y será responsable del lanzamiento, ritmo, monitoreo y optimización de campaña de medios pagados en plataformas primarias de autoservicio. Hacer recomendaciones para reasignar fondos cuando sea apropiado Resolver los problemas de la plataforma a medida que surjan, incluyendo rechazos creativos, implementación de etiquetas, escala de orientación, etc. Presentar soluciones al equipo más amplio si es necesario Analizar regularmente el rendimiento de la campaña y hacer optimizaciones basadas en puntos de referencia KPI y objetivos del cliente Ayudar con el reporte proporcionando análisis detallado de las campañas, conocimientos e KPIs de desempeño Dirige relaciones con todos los proveedores de medios necesarios, socios de agencias, etcétera QA DOMO integraciones a través de un ritmo semanal dentro de planes de medios aprobados (AMP) y ayudar con la resolución de discrepancias como se presentan Manténgase al tanto de las tendencias de la industria y oportunidades de prueba beta para hacer recomendaciones de pruebas dentro de plataformas mediáticas clave cuando sea oportuno Liderar discusiones internas alrededor de exploración de la Plataforma y dar recomendaciones sobre innovación Colaborar con el Equipo de Medios para desarrollar material de liderazgo pensativo, nuevos collateral empresarial más amplios, etc.. Como sea necesario Colaborar con el liderazgo para mejorar los procesos de medios y la comunicación Calificaciones Al menos 3-5 años de experiencia en agencia y/o medios relacionados Experiencia en implementar campañas mediáticas pagadas a través de varios canales sociales primarios (Meta, TikTok, X) Experiencia administrando campanas programáticas dentro de al menos 1 DSP / plataforma Excelentes habilidades de comunicación escrita y verbal Ofrecemos un salario básico competitivo y una variedad de beneficios y ventajas: Rango salarial: $80,000-$100,000 por año, proporcional a la experiencia Plan de atención médica (médica, odontológica y visión) Plano de jubilación con empleador Seguro de vida e incapacidad paquete generoso que incluye vacaciones, días enfermos, vida ocurre días, cumpleaños, viernes verana y feriados públicos Viernes familiares pagados Brew coffee, bocadillos y acceso a recursos especiales del bienestar Viernes frescos a Nueva York y entretenimiento Hemos estado comprometidos a trabajar como nuestra empresa en medio día. Estamos asociados con marcas basadas en la experiencia en vivo como NFL, WICKED on Broadway, The Metropolitan Opera y Cirque du Soleil. Situation es parte de Situation Group, un colectivo digital primero de agencias publicitarias galardonadas. #J-18808-Ljbffr