Marketing Coordinator Job at rSTAR Technologies in Westmont

Position: Marketing Coordinator

Status: Full-time Location: Westmont, IL

We are looking for a seasoned, client-centric, B2B-marketer and coordinator – Marketing Coordinator interested in achieving the next step in their career within technology consulting. A multi-faceted role, the position is perfect for a candidate who favors autonomy, is highly strategic, innovative, commercially minded, and keen to make their mark. You will be responsible for brainstorming, developing, and executing the marketing strategy for rSTAR, with a specific focus on sales enablement, lead/demand generation, and Account-Based Marketing. The campaigns created and executed will differentiate rSTAR against the competition and make customers aware of the services and solutions we can offer them.

Key Responsibilities:

· Develop and manage brand building/demand generation activities for new and existing services across propositions, industries, and customers

· Be comfortable creating, developing, and executing marketing plans which contain the following types of activities - events, web, social media, PR, document creation (brochures, whitepapers, datasheets, infographics), webinars, video

· Streamline company materials and campaigns to ensure a consistent and concise message and brand standards

· Ensure our brand positioning and messaging is strong and consistent across all marketing channels

· Prepare and manage quarterly budgets for each campaign

· Coordinate sales and marketing efforts to enhance brand awareness in both existing, new and target customers to drive revenue growth

· Analyze market trends, potential client behavior and analyst views - then translate into key messages and marketing activities aligned to specific company offers

· Set, monitor and report on campaign objectives and progress

· Find opportunities to reach new market segments and expand share of wallet in existing customers

· Develop strong relationships with Strategic Sales, Consultancy, Propositions, and cross sector leadership teams to make sure propositions and Account Based

· Maintain accurate Salesforce data as well as list segmentation of key clients to produce effective campaigns.

· Use Salesforce to produce dashboards, reports and track inbound leads.

• Provide graphic design for digital marketing assets including web content, collateral, sell sheets and webinars
• Contribute to content development and coordination.
• Manage the website to ensure information is up-to-date, accessible, and is effectively endorsed. Design and execute digital marketing materials and advertising campaigns that are visually compelling, effective and timely

· Manage website design, content, SEO development and tracking analytics to ensure all content is up to date and relevant

· Manage Facebook, Instagram, and other social media posts and respond to followers

· Support the company by tracking incoming leads/prospects so marketing campaigns can be adjusted accordingly to help ensure company growth

· Plan and organize all team events, take photos, and then market on social media

· Own the digital advertising program

· Develop and track key KPIs, metrics, and campaign ROI

Required qualifications:

· Minimum of 5 years of progressively responsible marketing & communications experience is

required

· Bachelor's degree in business administration, marketing, communications, or a related field

with a minimum of 3 years’ experience working within a B2B marketing setting

· Strong knowledge of various marketing and analytics tools such as Marketo, Google Analytics, CRM systems (e.g. Salesforce), and content management systems