Advantage Solutions
Summary
Programmatic Media Manager
SUMMARY
The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.
ESSENTIAL RESPONSIBILITIES
Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
REQUIRED KNOWLEDGE & SKILLS
Experience with programmatic media platforms; agency experience preferred.
Strong understanding of measurement practices, attribution tools, and analytics.
Proficiency with ad‑serving tools (e.g., CM360).
Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
Ability to manage multiple projects and work in fast‑paced environments.
Strong verbal and written communication skills.
EDUCATION & EXPERIENCE
Bachelor’s degree preferred.
2–4 years of hands‑on programmatic media experience; retail media or CPG experience a plus.
Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Job Purpose
The Media Manager is responsible for overseeing media campaigns, including but not limited to programmatic, social and search. This role requires surgical troubleshooting, creative problem‑solving and expert project management skills. The ideal skills for this role are attention to detail, technical and digital acumen with tools and processes and the ability to build consensus.
Essential Job Duties and Responsibilities:
Management
Oversee a team of media coordinators, specialists and senior specialists; delegate to maintain a reasonable and balanced workload for all direct reports.
Identify performance expectations, give timely and constructive feedback and conduct formal performance appraisals for direct reports.
Build and maintain positive relationships with vendor partners (e.g., Turn, Ubimo, etc.); conduct quarterly reviews under key initiatives and roadmap, articulating key pain points.
Help inform and prioritize the product roadmap by collecting internal and external feedback accurately and regularly.
Participate and lead team, department and agency trainings.
Develop strategic learning artifacts – POVs, platform‑update alerts, assessments of industry news – to further internal and external learning.
Present thought‑leadership to clients and peers within related landscapes, lead client‑specific and practice‑specific educational sessions, mentor junior team members in cross‑training efforts.
Proactively identify growth opportunities within existing brands for additional partnerships and services.
Campaign Management
Ensure the campaign management team delivers the desired outcome for the customer and that the customer’s health and usage is maintained.
Support direct reports in troubleshooting issues that arise with campaign execution.
Ensure integrity of margin management and communicate at‑risk campaigns to manager and stakeholders.
Manage and continually improve reporting and evaluation output for all campaigns.
Provide strategic direction on client calls.
New Technology Implementation
Work with manager(s) to develop and plan strategies for testing new technology prior to full‑team rollouts, including reporting performance and evaluating potential obstacles around implementation.
Lead operational training initiatives to introduce new technology to the wider media team, including post‑implementation quality assurance, troubleshooting and optimization management.
Process
Collaborate with influencer group to identify ways to integrate solution offerings.
Partner and collaborate with other teams (client services, production, sales, etc.) to identify areas for process improvement centered around delivering client value and success.
Supervisory Responsibilities
Direct reports – hires, retains, trains, coaches, guides, directs, and develops direct reports using company‑wide processes, tools and resources.
Indirect reports – may delegate work of others and provide guidance, direction and mentoring to indirect reports.
Travel and/or Driving Requirements
– Not essential duties or functions; travel up to 20%.
Minimum Qualifications
Bachelor’s degree required; MBA or equivalent experience preferred.
3–4 years of experience and knowledge in media planning and campaign management.
Strong written and verbal communication skills.
Team player with confidence to lead when necessary.
Passion and intellectual curiosity for consumer technology, social media and emerging digital technologies.
Demonstrated self‑starter ability.
Skills, Knowledge and Abilities
Strong prioritization skills.
Good interpersonal skills.
Ability to work effectively with management.
Ability to direct, lead, coach and develop people.
Strong work ethic.
Ability to handle pressure and remain professional.
Understanding of client perspective and turning priorities into positive initiatives for the company.
Proven track record of success in every role.
Action‑oriented and results‑driven.
Confidence to gain trust of clients and internal partners; experience with executive‑level client interactions.
Skillfully engages, motivates and leads others.
Excellent presentation skills.
Extensive understanding of the CPG industry.
Outstanding written and oral communication skills.
Comprehensive technical skills, including proficiency in Microsoft Office suites.
Working knowledge of syndicated data.
Ability to influence others.
Days required to be on‑call: Sunday – Saturday.
Must perform job safely and use proper safety techniques and equipment when appropriate.
Environmental & Physical Requirements
Office / Sedentary Requirements
– Incumbent must be able to perform the essential functions of the job in an office environment; sit for extended periods of time (66%+ each day); ability to hear the telephone, enter data on a computer, and lift up to 10 pounds.
Field / Reps Requirements
– Incumbent must be able to perform the essential functions of the job in a retail in‑store environment; spend 66%+ hours doing physical activity, lift or push up to 74 pounds, stand for long periods, use products as appropriate, and may be required to work in extremely cold conditions. Adequate travel and driving necessary. Proper safety practices required.
Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
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The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.
ESSENTIAL RESPONSIBILITIES
Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
REQUIRED KNOWLEDGE & SKILLS
Experience with programmatic media platforms; agency experience preferred.
Strong understanding of measurement practices, attribution tools, and analytics.
Proficiency with ad‑serving tools (e.g., CM360).
Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
Ability to manage multiple projects and work in fast‑paced environments.
Strong verbal and written communication skills.
EDUCATION & EXPERIENCE
Bachelor’s degree preferred.
2–4 years of hands‑on programmatic media experience; retail media or CPG experience a plus.
Responsibilities The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Job Purpose
The Media Manager is responsible for overseeing media campaigns, including but not limited to programmatic, social and search. This role requires surgical troubleshooting, creative problem‑solving and expert project management skills. The ideal skills for this role are attention to detail, technical and digital acumen with tools and processes and the ability to build consensus.
Essential Job Duties and Responsibilities:
Management
Oversee a team of media coordinators, specialists and senior specialists; delegate to maintain a reasonable and balanced workload for all direct reports.
Identify performance expectations, give timely and constructive feedback and conduct formal performance appraisals for direct reports.
Build and maintain positive relationships with vendor partners (e.g., Turn, Ubimo, etc.); conduct quarterly reviews under key initiatives and roadmap, articulating key pain points.
Help inform and prioritize the product roadmap by collecting internal and external feedback accurately and regularly.
Participate and lead team, department and agency trainings.
Develop strategic learning artifacts – POVs, platform‑update alerts, assessments of industry news – to further internal and external learning.
Present thought‑leadership to clients and peers within related landscapes, lead client‑specific and practice‑specific educational sessions, mentor junior team members in cross‑training efforts.
Proactively identify growth opportunities within existing brands for additional partnerships and services.
Campaign Management
Ensure the campaign management team delivers the desired outcome for the customer and that the customer’s health and usage is maintained.
Support direct reports in troubleshooting issues that arise with campaign execution.
Ensure integrity of margin management and communicate at‑risk campaigns to manager and stakeholders.
Manage and continually improve reporting and evaluation output for all campaigns.
Provide strategic direction on client calls.
New Technology Implementation
Work with manager(s) to develop and plan strategies for testing new technology prior to full‑team rollouts, including reporting performance and evaluating potential obstacles around implementation.
Lead operational training initiatives to introduce new technology to the wider media team, including post‑implementation quality assurance, troubleshooting and optimization management.
Process
Collaborate with influencer group to identify ways to integrate solution offerings.
Partner and collaborate with other teams (client services, production, sales, etc.) to identify areas for process improvement centered around delivering client value and success.
Supervisory Responsibilities
Direct reports – hires, retains, trains, coaches, guides, directs, and develops direct reports using company‑wide processes, tools and resources.
Indirect reports – may delegate work of others and provide guidance, direction and mentoring to indirect reports.
Travel and/or Driving Requirements
– Not essential duties or functions; travel up to 20%.
Minimum Qualifications
Bachelor’s degree required; MBA or equivalent experience preferred.
3–4 years of experience and knowledge in media planning and campaign management.
Strong written and verbal communication skills.
Team player with confidence to lead when necessary.
Passion and intellectual curiosity for consumer technology, social media and emerging digital technologies.
Demonstrated self‑starter ability.
Skills, Knowledge and Abilities
Strong prioritization skills.
Good interpersonal skills.
Ability to work effectively with management.
Ability to direct, lead, coach and develop people.
Strong work ethic.
Ability to handle pressure and remain professional.
Understanding of client perspective and turning priorities into positive initiatives for the company.
Proven track record of success in every role.
Action‑oriented and results‑driven.
Confidence to gain trust of clients and internal partners; experience with executive‑level client interactions.
Skillfully engages, motivates and leads others.
Excellent presentation skills.
Extensive understanding of the CPG industry.
Outstanding written and oral communication skills.
Comprehensive technical skills, including proficiency in Microsoft Office suites.
Working knowledge of syndicated data.
Ability to influence others.
Days required to be on‑call: Sunday – Saturday.
Must perform job safely and use proper safety techniques and equipment when appropriate.
Environmental & Physical Requirements
Office / Sedentary Requirements
– Incumbent must be able to perform the essential functions of the job in an office environment; sit for extended periods of time (66%+ each day); ability to hear the telephone, enter data on a computer, and lift up to 10 pounds.
Field / Reps Requirements
– Incumbent must be able to perform the essential functions of the job in a retail in‑store environment; spend 66%+ hours doing physical activity, lift or push up to 74 pounds, stand for long periods, use products as appropriate, and may be required to work in extremely cold conditions. Adequate travel and driving necessary. Proper safety practices required.
Important Information The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
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