Summary
The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.
Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
Essential Responsibilities
Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
Required Knowledge & Skills
Experience with programmatic media platforms; agency experience preferred.
Strong understanding of measurement practices, attribution tools, and analytics.
Proficiency with ad-serving tools (e.g., CM360).
Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
Ability to manage multiple projects and work in fast-paced environments.
Strong verbal and written communication skills.
Education & Experience
Bachelor’s degree preferred.
2–4 years of hands-on programmatic media experience; retail media or CPG experience a plus.
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Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
Essential Responsibilities
Develop campaign and audience strategies across programmatic platforms.
Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
Develop RFPs and negotiate with media partners.
Issue IOs, buy authorizations, and coordinate creative specifications.
Create client presentations including competitive analyses, SWOT analyses, and POVs.
Stay informed on industry trends and apply insights to enhance solutions.
Present media plans, reports, and POVs to clients.
Required Knowledge & Skills
Experience with programmatic media platforms; agency experience preferred.
Strong understanding of measurement practices, attribution tools, and analytics.
Proficiency with ad-serving tools (e.g., CM360).
Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
Ability to manage multiple projects and work in fast-paced environments.
Strong verbal and written communication skills.
Education & Experience
Bachelor’s degree preferred.
2–4 years of hands-on programmatic media experience; retail media or CPG experience a plus.
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