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Pathways

Marketing Manager

Pathways, Charlottesville, Virginia, United States, 22904

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Benefits:

401(k)

401(k) matching

Bonus based on performance

Dental insurance

Donation matching

Employee discounts

Flexible schedule

Free food & snacks

Health insurance

Help or transport service

Opportunity for advancement

Paid time off

Parental leave

Training & development

Tuition assistance

Wellness resources

About Extraordinary Brands Extraordinary Brands is a dynamic, multi-brand franchisor supporting a growing portfolio of leading boutique fitness and wellness brands, including CycleBar, Rumble Boxing, Neighborhood Barre and Row House. We’re building something extraordinary, and we’re doing it with a high performing, dispersed team across the country that thrives on collaboration, creativity, and hustle.

Position Overview The Marketing Manager is a hands-on, execution-driven role responsible for owning organic social media, email marketing, community engagement, brand-level copywriting, and field marketing facilitation across assigned brands within the Extraordinary Brands portfolio. This role bridges brand strategy and local execution, translating national campaigns into clear, actionable guidance and assets for franchisees in close partnership with franchise business coaches.

Key Responsibilities

Own execution of organic social media, email marketing, and brand-level copywriting across assigned brands

Support the planning and rollout of brand campaigns by translating strategy into clear executional needs, assets, and timelines

Facilitate field marketing efforts by helping franchisees understand what to execute, when, and how at the local level

Partner closely with franchise business coaches to identify brand-aligned local initiatives and support studio execution

Source, curate, and organize studio-generated content to support social, email, and digital channels

Coordinate with internal creative and digital resources to ensure timely, on-brand asset development and deployment

Ensure all marketing activity aligns with approved brand standards, frameworks, and tone of voice

Support omnichannel campaigns by providing copy, content inputs, and localized assets (without owning paid media execution)

Track performance of organic social, email, and campaign initiatives and share insights on engagement and effectiveness

Present marketing plans, campaign rollouts, and performance updates to internal teams and franchise audiences in a clear, confident, and compelling manner

Collaborate cross-functionally with operations and leadership to support broader business objectives

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

4–7 years of marketing experience, ideally in a franchise, multi-brand, or consumer-facing environment

Strong copywriting skills across social, email, and brand marketing contexts

Experience owning organic social media and community engagement

Comfort working in franchisee-facing or field-support roles

Highly organized, execution-focused, and comfortable managing multiple priorities

Additional Requirements

Ability to manage multiple priorities across brands in a fast-paced environment

Willingness to travel occasionally for brand or leadership meetings

Strong attention to detail and commitment to brand standards

Monday–Friday onsite schedule

Ability to lift and transport light materials for photo/video shoots

Occasional travel for brand events or franchise support

All candidates are subject to a criminal background screening as a condition of employment.

Equal Employment Opportunity Statement Extraordinary Brands is an equal opportunity employer committed to creating a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected classification.

Applicants requiring reasonable accommodation during the application or hiring process should contact: HR@ExtraordinaryBrands.com

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