Hafele Singapore Pte Ltd
Content Marketing Specialist
Hafele Singapore Pte Ltd, Archdale, North Carolina, United States
The Content Marketing Specialist is responsible for developing clear, accurate, and compelling content for technical products and solutions in a global B2B environment. This role partners closely with internal subject matter experts across product management, engineering, sales, and training to translate complex information into customer-ready content.
This position is ideal for a strong writer and presentation builder who enjoys technical detail, can manage projects independently, and thrives in a collaborative, cross‑functional setting.
Key Responsibilities
Content Development
Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials Translate complex product features and terminology into clear, customer‑focused messaging Ensure accuracy, consistency, and clarity across all B2B content Support additional marketing content creation in areas such as email, website content and other media Develop high‑quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well‑written and designed Create structured, visually clear narratives that support sales, training, and customer education efforts Cross‑Functional Collaboration
Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging Manage content review cycles efficiently, balancing accuracy with deadlines Project Management & Ownership
Independently manage content projects from concept through completion Maintain documentation, version control, and content organization Ensure deliverables align with brand standards and business goals Content Quality & Governance
Maintain consistency in tone, terminology, and messaging across content types Contribute to content frameworks, templates, and best practices Qualifications & Experience
Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field Demonstrated writing experience with B2B products, systems, or complex subject matter Ability to work as a self‑starter who works well to meet deadlines and project needs Strong command of written English with excellent attention to detail Experience working with cross‑functional teams and subject matter experts Strong organizational and project management skills Proficiency with PowerPoint and common content creation tools What Success Looks Like
Content is accurate, clear, and trusted internally and externally Internal teams rely on this role to “make the complex simple” Projects are delivered on time with minimal rework Content improves sales effectiveness, training clarity, and customer understanding Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Content Development
Write and edit technical marketing content including advertising materials, product descriptions, brochures, application guides, and sales materials Translate complex product features and terminology into clear, customer‑focused messaging Ensure accuracy, consistency, and clarity across all B2B content Support additional marketing content creation in areas such as email, website content and other media Develop high‑quality, persuasive presentations (PowerPoint or similar) for internal and external audiences that are well‑written and designed Create structured, visually clear narratives that support sales, training, and customer education efforts Cross‑Functional Collaboration
Partner with internal “customers” and subject matter experts to gather input, validate content, and refine messaging Manage content review cycles efficiently, balancing accuracy with deadlines Project Management & Ownership
Independently manage content projects from concept through completion Maintain documentation, version control, and content organization Ensure deliverables align with brand standards and business goals Content Quality & Governance
Maintain consistency in tone, terminology, and messaging across content types Contribute to content frameworks, templates, and best practices Qualifications & Experience
Bachelor’s degree in Marketing, Communications, English, Journalism, Technical Writing, or a related field Demonstrated writing experience with B2B products, systems, or complex subject matter Ability to work as a self‑starter who works well to meet deadlines and project needs Strong command of written English with excellent attention to detail Experience working with cross‑functional teams and subject matter experts Strong organizational and project management skills Proficiency with PowerPoint and common content creation tools What Success Looks Like
Content is accurate, clear, and trusted internally and externally Internal teams rely on this role to “make the complex simple” Projects are delivered on time with minimal rework Content improves sales effectiveness, training clarity, and customer understanding Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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