Election Systems & Software
Summary/Objective
This role coordinates marketing campaigns and manages the use of automation tools to deliver on marketing goals and objectives. This role is skilled in compelling copywriting and ensuring on-brand messaging. Additional duties include managing marketing requests and supporting print production as needed.
Essential Duties and Responsibilities
Handle day-to-day coordination of marketing campaigns, including but not limited to scheduling, segmenting the audience, basic copywriting, and working with a data analyst to evaluate results. Ensure appropriate stakeholders are engaged and notified.
Strategize the use of and employ marketing automation platforms to increase sales and engage customers.
Assist with the development of and execute and maintain marketing content, including one-sheets, emails, headlines and ad copy. Content should be valuable, relevant, and helpful in delivering on the initiative goals, such as driving traffic to the website, building awareness of a brand, calling readers to action, and creating opportunities for sales to occur.
Ensure consistent messaging across all channels through the use of a digital asset management database.
Support print production of marketing materials as needed.
Manage the intake process for marketing requests. Act as a liaison between Marketing and multiple departments to ensure internal and external customer satisfaction.
Education Degree in Communications, Marketing, Journalism, English or equivalent experience
Experience Required
Three to Five years of relevant experience
Familiarity with an email marketing platform, e.g., Mailchimp
Proficiency in Microsoft Office Suite, specifically Word, Excel and Outlook
Preferred
Digital Asset Management Software, e.g., SharePoint
Project management software, e.g., Jira
Excellent interpersonal and communication skills
An analytical mindset with a focus on developing better solutions to problems
Proven experience developing schedules and timelines for projects
Ability to work in a fast-paced, dynamic environment with numerous, overlapping priorities
Ability to work with limited supervision
Extraordinary attention to detail
Travel Approximately #J-18808-Ljbffr
Essential Duties and Responsibilities
Handle day-to-day coordination of marketing campaigns, including but not limited to scheduling, segmenting the audience, basic copywriting, and working with a data analyst to evaluate results. Ensure appropriate stakeholders are engaged and notified.
Strategize the use of and employ marketing automation platforms to increase sales and engage customers.
Assist with the development of and execute and maintain marketing content, including one-sheets, emails, headlines and ad copy. Content should be valuable, relevant, and helpful in delivering on the initiative goals, such as driving traffic to the website, building awareness of a brand, calling readers to action, and creating opportunities for sales to occur.
Ensure consistent messaging across all channels through the use of a digital asset management database.
Support print production of marketing materials as needed.
Manage the intake process for marketing requests. Act as a liaison between Marketing and multiple departments to ensure internal and external customer satisfaction.
Education Degree in Communications, Marketing, Journalism, English or equivalent experience
Experience Required
Three to Five years of relevant experience
Familiarity with an email marketing platform, e.g., Mailchimp
Proficiency in Microsoft Office Suite, specifically Word, Excel and Outlook
Preferred
Digital Asset Management Software, e.g., SharePoint
Project management software, e.g., Jira
Excellent interpersonal and communication skills
An analytical mindset with a focus on developing better solutions to problems
Proven experience developing schedules and timelines for projects
Ability to work in a fast-paced, dynamic environment with numerous, overlapping priorities
Ability to work with limited supervision
Extraordinary attention to detail
Travel Approximately #J-18808-Ljbffr