Capital One
Sr. Associate, Marketing - Premium Products & Experiences
Capital One, New York, New York, us, 10261
* Establish brand strategy and foundational elements for existing and new products including design targets, positioning, claims development* Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.* Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step.
Work across functions and with multiple stakeholders during the process in a well managed and organized manner.* Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.* Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.
In addition, develop an understanding of best practices across channels and programs.* Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.* Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.* Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously* Detailed-oriented with strong prioritization skills* Highly effective communication skills with outstanding writing and presentation abilities* Experience with a variety of marketing channels (eg: digital channels, website, email, etc)* Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work* Bachelor’s Degree or Military Experience* At least 2 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side* At least 2 years of experience in planning, executing and analyzing marketing programs* At least 2 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks* Masters degree in marketing or business* 5+ years of experience in marketing for a luxury brand* 6+ years of experience driving optimization plans and creative strategy* 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguityCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. #J-18808-Ljbffr
Work across functions and with multiple stakeholders during the process in a well managed and organized manner.* Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.* Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.
In addition, develop an understanding of best practices across channels and programs.* Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.* Have excellent communication and partnership skills which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment.* Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to manage multiple projects simultaneously* Detailed-oriented with strong prioritization skills* Highly effective communication skills with outstanding writing and presentation abilities* Experience with a variety of marketing channels (eg: digital channels, website, email, etc)* Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work* Bachelor’s Degree or Military Experience* At least 2 years of experience in brand strategy or product marketing experience with experience managing multiple channels, agency or client side* At least 2 years of experience in planning, executing and analyzing marketing programs* At least 2 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks* Masters degree in marketing or business* 5+ years of experience in marketing for a luxury brand* 6+ years of experience driving optimization plans and creative strategy* 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguityCapital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. #J-18808-Ljbffr