Capital One
Senior Associate, Customer Marketing - Card Partnerships (Hybrid)
Capital One, Richmond, Virginia, United States, 23214
Job Overview
The Senior Associate, Customer Marketing will be an integral part of our Card Partnerships Marketing team, reporting to the Customer Marketing team lead. They will serve as a catalyst for driving customer engagement and retention through targeted, personalized marketing campaigns across owned channels, with a focus on email marketing.
A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset. They must be highly detail-oriented and enjoy figuring out complex systems.
Responsibilities
Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs.
Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms.
Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.
Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies.
clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels.
Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling.
Ideal Candidate
Thrives on collaboration and the opportunity to build in white space.
Is a strong communicator / storyteller (written and verbal) who strives to influence decision makers with formal presentations, and informal networking. Has the ability to calibrate presentation content based on audience.
Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Has the ability to anticipate roadblocks and mitigate through appropriate escalation paths.
Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills and taking a test & learn approach to finding solutions.
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable insights.
Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.
Can actively grow the abilities and skill of the team members through formal training programs and coaching.
Is highly detail-oriented with a proven ability to manage complex campaign execution processes flawlessly.
Enjoys figuring out how complex systems and processes work.
Basic Qualifications
Bachelor's Degree or Military experience
At least 2 years of experience in marketing or project management
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Qualifications
At least 2 years in the financial services industry
At least 2 years in the retail, telecom, or travel industry
1+ year of experience in cross marketing
Experience with omnichannel product marketing campaign planning
Experience with Salesforce Marketing Cloud
Compensation Chicago, IL: $87,700 - $100,100 for Sr. Associate, Marketing McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Legal Information At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
#J-18808-Ljbffr
A successful candidate will have a solid foundational marketing background coupled with strong relationship management, organizational skills, and a problem solving mindset. They must be highly detail-oriented and enjoy figuring out complex systems.
Responsibilities
Lead the execution of customer marketing campaigns, with an emphasis on email marketing programs.
Partner with cross-functional stakeholders to build and launch marketing intent, including Creative, Segmentation, Analytics, Legal, Operations, Product, Tech and client through various channels and other internal platforms.
Drive and execute marketing strategies for new, innovative multi-channel campaigns across owned channels.
Leverage insights & performance results to identify opportunities to optimize marketing programs via creative testing or adopting new marketing technologies.
clear and concise creative briefs, test documents, test plans and strategies, driving continued performance and optimization against KPIs across channels.
Merchandize and socialize marketing & business results with broader stakeholder groups across the Partnerships, Card, and Enterprise through data-backed storytelling.
Ideal Candidate
Thrives on collaboration and the opportunity to build in white space.
Is a strong communicator / storyteller (written and verbal) who strives to influence decision makers with formal presentations, and informal networking. Has the ability to calibrate presentation content based on audience.
Is a skilled relationship-builder who can create solid, high-leverage internal networks and client relationships.
Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work. Has the ability to anticipate roadblocks and mitigate through appropriate escalation paths.
Exhibits an entrepreneurial and resilient mindset leveraging strong problem- solving skills and taking a test & learn approach to finding solutions.
Demonstrates strong curiosity, ability to learn quickly, and think creatively to uncover and apply actionable insights.
Maintains an understanding of external environmental trends, industry trends, competitor trends to spark fresh ideas and ensure team capabilities can meet the changing marketplace.
Can actively grow the abilities and skill of the team members through formal training programs and coaching.
Is highly detail-oriented with a proven ability to manage complex campaign execution processes flawlessly.
Enjoys figuring out how complex systems and processes work.
Basic Qualifications
Bachelor's Degree or Military experience
At least 2 years of experience in marketing or project management
At least 2 years experience in planning, executing and analyzing marketing programs
At least 2 years of experience managing creative processes, partnering with creative teams and developing creative optimization frameworks
Preferred Qualifications
At least 2 years in the financial services industry
At least 2 years in the retail, telecom, or travel industry
1+ year of experience in cross marketing
Experience with omnichannel product marketing campaign planning
Experience with Salesforce Marketing Cloud
Compensation Chicago, IL: $87,700 - $100,100 for Sr. Associate, Marketing McLean, VA: $96,500 - $110,100 for Sr. Associate, Marketing Richmond, VA: $87,700 - $100,100 for Sr. Associate, Marketing
Legal Information At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.
#J-18808-Ljbffr