Principal Financial Group
Content Marketing Strategist
Principal Financial Group, Des Moines, Iowa, United States, 50319
What You’ll Do
Are you a results-driven content marketer with a passion for creating digital experiences that convert? Do you excel at crafting compelling, consumer-focused messaging?
Principal Financial Group is seeking a
Content Marketing Strategist
to join our team and help launch individual participant investment planning and products through engaging web experiences and campaigns.
Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and business goals.
Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning.
Who You Are
Bachelor’s degree or equivalent experience.
4+ years of experience in direct-to-consumer (B2C) content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus.
Proven ability to optimize copy for conversion and create content that drives measurable results.
Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital).
Proficient in A/B testing and data-driven content optimization to deliver on business goals.
Strong editorial, proofreading, and project management skills; AP Style experience preferred.
Ability to simplify complex topics into engaging, user-friendly content.
Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.
This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you’re ready to combine strategic thinking with hands-on writing to deliver content that converts, we’d love to hear from you.
Salary Range $84,600 - $110,000 / year
Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes
Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship At this time, we’re not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr
Principal Financial Group is seeking a
Content Marketing Strategist
to join our team and help launch individual participant investment planning and products through engaging web experiences and campaigns.
Write and optimize UX/web copy for product launches, landing pages, and digital experiences—ensuring clarity, engagement, and conversion.
Develop content for direct-to-consumer (DTC) campaigns, including email and direct mail, aligned with the buyer journey and business goals.
Collaborate with design, product, marketing, and compliance teams to create cohesive, user-friendly experiences across channels.
Implement A/B testing for web, email, and direct mail content to identify high-performing messaging, CTAs, and layouts.
Translate complex financial concepts into clear, actionable, and persuasive content for web and marketing channels.
Stay current on content marketing best practices, consumer behavior, and financial industry trends to maintain competitive positioning.
Who You Are
Bachelor’s degree or equivalent experience.
4+ years of experience in direct-to-consumer (B2C) content marketing with a strong emphasis on UX/web copywriting, and email/direct mail campaigns.
Demonstrated experience supporting marketing strategies for wealth management, personal investing, or financial advice offerings a plus.
Proven ability to optimize copy for conversion and create content that drives measurable results.
Skilled in writing for omnichannel marketing experiences (web/UX, email, direct mail, digital).
Proficient in A/B testing and data-driven content optimization to deliver on business goals.
Strong editorial, proofreading, and project management skills; AP Style experience preferred.
Ability to simplify complex topics into engaging, user-friendly content.
Nimble and proactive, with the ability to manage multiple priorities in a fast-paced environment.
This is an exciting opportunity to shape product launches and digital experiences from the ground up. If you’re ready to combine strategic thinking with hands-on writing to deliver content that converts, we’d love to hear from you.
Salary Range $84,600 - $110,000 / year
Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible Yes
Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, Charlotte, NC, and Raleigh, NC). You’ll work with your leader to figure out which option may align best based on several factors.
Work Authorization/Sponsorship At this time, we’re not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.
Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
#J-18808-Ljbffr