Workyard Holdings, Inc. is hiring: Head of Content & Community Marketing in San

Workyard is a growing SaaS startup developing an industry changing workforce management platform for the trades. We are fundamentally changing the experience for both companies and workers by adding trust, transparency, and technology to the labor management process. Our solution helps businesses save time, increase profits, and improve crew accountability through automated time tracking, job scheduling, cost management, and compliance. We are hiring an ambitious Senior Marketing Manager (Community & Content) to build an industry community around the Workyard solution. This is a FUN high impact role, and a critical member of the marketing team. You will develop and run campaigns, helping to drive leads to fuel company growth. This position will report into the Vice President of Marketing. You will create content that construction professionals use, enjoy, and share. You will bring customer stories to life through YouTube videos, webinars, case study shoots and more. You will be handson with production and close to our customers in the construction industry. A growing, engaged customer and industry community Highquality content that feels useful and authentic Heightened customer advocacy resulting in increased referrals, reviews, stories Content that supports acquisition and boosts awareness Improved customer education and increased product adoption Create Content People Care About Own all nonwritten content formats: video, webinars, case studies, podcasts, social media, and ad creative Host or cohost webinars, interviews, and customer stories Turn raw ideas and customer insights into clear, useful, repeatable content Produce and edit most content yourself, especially early on Build a Community Bring Workyard users together through content, events, and shared experiences Highlight real people and real stories from the field Encourage referrals, testimonials, and usergenerated content Help customers learn, grow, and get more value from Workyard Repurpose content into clips, ads, lead magnets, and social posts that bring new prospects into the funnel Work with the marketing team to distribute content across paid and organic channels Plan and host engaging webinars and virtual sessions Travel as needed to record onsite content or attend industry events Partner with Customer Success to surface stories and find advocates Work with Product and Marketing teams to align content with product and GTM needs Shape future resource needs as the content function expands 6+ years of marketing experience with strong exposure to B2B SaaS ~ Strong grasp of what makes content engaging for customers and prospects ~ Handson skills in video production and editing ~ Ability to create momentum, build community, and keep people coming back ~