Senior Product Marketing Manager (San Jose) Job at Hewlett Packard Enterprise in

Senior Product Marketing Manager This role has been designated as Remote/Teleworker, which means you will primarily work from home. Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in todays complex world. We have the flexibility to manage our work and personal needs. As a Senior Product Marketing Manager at HPE OpsRamp, you will play a pivotal role in driving go-to-market strategies, crafting compelling messaging, and enabling sales teams to effectively position our solutions. You will act as the bridge between product management, sales, customer success, and marketing, ensuring our solutions resonate with target audiences and solve real-world challenges faced by IT operations teams globally. Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solutions in infrastructure monitoring, cloud-native observability, and AIOps. Create and maintain messaging frameworks tailored to target personas, industries, and use cases. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives. Content Creation: Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, and blogs. Partner with demand generation teams to create campaign assets such as landing pages, reports, and webinars. Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales teams to ensure they are equipped to effectively communicate product value to customers. Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions. BA or BS in Marketing or related field; MBA preferred. Experience: 7+ years of product marketing experience in one or more of the following domains: infrastructure monitoring, application performance monitoring (APM), cloud-native observability, or AIOps. Strong understanding of hybrid IT environments, observability tools, and AI-driven solutions for IT operations. Marketing Expertise: Collaboration Skills: Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams. Acknowledged mastery of marketing principles, practices, tactics and tools. Ability to manage advertising/direct marketing/ research vendors. Strong project and budget management skills. Ability to build, manage and influence virtual teams. Ability to interface effectively with all levels of management and functional disciplines, both within and outside the company. Strong influencing and consensus-building skills. Drive/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement. Strong partner to sales in key account acquisition/ development. interfaces with senior marketing management, senior cross-functional/cross- organizational management, senior marketing partner management and end customers. Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more} We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We have specific programs catered to helping you reach any career goals you have whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We have the flexibility to manage our work and personal needs. Marketing Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. No Fees Notice & Recruitment Fraud Disclaimer It has come to HPEs attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates. These scammers often seek to obtain personal information or money from candidates. The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates. HPE disclaims liability for any damages or claims that may result from any such communication. #