City of South Bend
SALARY: up to $66,000 - $68,000 annually
SCHEDULE: 40hrs/week, 8:00am - 5:00pm every weekday, some weekends required
SUMMARY The Marketing Manager drives strategic marketing direction and initiatives for South Bend Venues, Parks & Art (SBVPA), shaping the department’s brand presence and community engagement. This position leads campaign development, content strategy, and public relations to amplify impact and visibility.
As a leader and employee of the City of South Bend, you are called upon to serve in a manner that supports Our Core Values: Excellence, Accountability, Innovation, Inclusion, and Empowerment as you carry out our primary employee expectations: Champion Values & Organizational Pride, Champion Operational Excellence, Make Sound Decisions, Embrace Coaching and Accountability, Communicate with Excellence, Value Diverse People and Perspectives, Embrace Personal Development, Exhibit a Positive Attitude and Own Your Health, Wellness & Safety.
Key Responsibilities
Design and execute comprehensive and creative high-level and/or project-based marketing strategies that elevate the storytelling of South Bend Venues, Parks & Art’s (SBVPA) programs, events, and services.
Champion brand consistency across all SBVPA platforms through clear messaging and creative storytelling.
Curate and launch innovative campaigns that grow awareness, drive participation, and strengthen community connections.
Lead content creation for digital, social, and print channels, ensuring timely and engaging delivery.
Analyze market trends and audience insights to inform overall SBVPA strategy and optimize performance.
Define target audiences and user profiles to tailor marketing efforts for maximum impact for SBVPA, programs, or events.
Manage budgets and performance metrics, providing actionable reports to SBVPA leadership.
Serve as a trusted marketing advisor for internal teams and a liaison to external partners.
Support special projects and initiatives that align with departmental mission and impact goals.
Non-Essential/Marginal Functions Perform other duties and assume other responsibilities as apparent or as assigned.
Education/Qualification
Bachelor’s degree in marketing, business, or design and/or equivalent.
Minimum three years’ experience in the marketing process.
To perform this position successfully, an individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Schedule may vary including nights and weekends, based on departmental needs.
Knowledge Skills and Abilities
Graphic design experience and knowledge.
Photography/Videography experience.
Copyright experience.
Working knowledge of local government, a plus.
Working knowledge of Adobe Creative Suite: Illustrator; InDesign; Photoshop; Canva
Working knowledge of web site administrative functions and content management systems
Ability to review and negotiate contracts.
Ability to communicate with supervisors, peers, or subordinates, providing information by telephone, in written form, e-mail, or in person.
Ability to organize, plan, and prioritize work, developing specific goals and plans to accomplish work.
Ability to coordinate the work and activities of others — Getting members of a group to work together to accomplish tasks.
Certificates, License, Registration Valid Driver’s license required. Possess or the ability to obtain First Aid/CPR certification within one year from the date of employment.
Equipment Desktop Computer, Laptop Computer, Calculator, Telephone, Copy machine, Fax Machine, Automobile.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and walk, and talk or hear. The employee is occasionally required to walk, use hands to fingers, handle or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required in this job include vision and the ability to adjust focus.
Work Environment Work is performed in an open, creative office space that fosters collaboration, promotes innovation and allows efficient exchanges of information. The workspace will consist of open offices and meeting spaces that encourage interaction and group work.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. The City of South Bend is an at will employer.
Required: Pre-Employment Drug Screen Employee Background check
Equal Employment Opportunity Employer
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SCHEDULE: 40hrs/week, 8:00am - 5:00pm every weekday, some weekends required
SUMMARY The Marketing Manager drives strategic marketing direction and initiatives for South Bend Venues, Parks & Art (SBVPA), shaping the department’s brand presence and community engagement. This position leads campaign development, content strategy, and public relations to amplify impact and visibility.
As a leader and employee of the City of South Bend, you are called upon to serve in a manner that supports Our Core Values: Excellence, Accountability, Innovation, Inclusion, and Empowerment as you carry out our primary employee expectations: Champion Values & Organizational Pride, Champion Operational Excellence, Make Sound Decisions, Embrace Coaching and Accountability, Communicate with Excellence, Value Diverse People and Perspectives, Embrace Personal Development, Exhibit a Positive Attitude and Own Your Health, Wellness & Safety.
Key Responsibilities
Design and execute comprehensive and creative high-level and/or project-based marketing strategies that elevate the storytelling of South Bend Venues, Parks & Art’s (SBVPA) programs, events, and services.
Champion brand consistency across all SBVPA platforms through clear messaging and creative storytelling.
Curate and launch innovative campaigns that grow awareness, drive participation, and strengthen community connections.
Lead content creation for digital, social, and print channels, ensuring timely and engaging delivery.
Analyze market trends and audience insights to inform overall SBVPA strategy and optimize performance.
Define target audiences and user profiles to tailor marketing efforts for maximum impact for SBVPA, programs, or events.
Manage budgets and performance metrics, providing actionable reports to SBVPA leadership.
Serve as a trusted marketing advisor for internal teams and a liaison to external partners.
Support special projects and initiatives that align with departmental mission and impact goals.
Non-Essential/Marginal Functions Perform other duties and assume other responsibilities as apparent or as assigned.
Education/Qualification
Bachelor’s degree in marketing, business, or design and/or equivalent.
Minimum three years’ experience in the marketing process.
To perform this position successfully, an individual must be able to perform each essential duty in a satisfactory manner. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. Schedule may vary including nights and weekends, based on departmental needs.
Knowledge Skills and Abilities
Graphic design experience and knowledge.
Photography/Videography experience.
Copyright experience.
Working knowledge of local government, a plus.
Working knowledge of Adobe Creative Suite: Illustrator; InDesign; Photoshop; Canva
Working knowledge of web site administrative functions and content management systems
Ability to review and negotiate contracts.
Ability to communicate with supervisors, peers, or subordinates, providing information by telephone, in written form, e-mail, or in person.
Ability to organize, plan, and prioritize work, developing specific goals and plans to accomplish work.
Ability to coordinate the work and activities of others — Getting members of a group to work together to accomplish tasks.
Certificates, License, Registration Valid Driver’s license required. Possess or the ability to obtain First Aid/CPR certification within one year from the date of employment.
Equipment Desktop Computer, Laptop Computer, Calculator, Telephone, Copy machine, Fax Machine, Automobile.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and walk, and talk or hear. The employee is occasionally required to walk, use hands to fingers, handle or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required in this job include vision and the ability to adjust focus.
Work Environment Work is performed in an open, creative office space that fosters collaboration, promotes innovation and allows efficient exchanges of information. The workspace will consist of open offices and meeting spaces that encourage interaction and group work.
Disclaimer The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. The City of South Bend is an at will employer.
Required: Pre-Employment Drug Screen Employee Background check
Equal Employment Opportunity Employer
#J-18808-Ljbffr