Manulife Financial
The
Product Marketing Manager
is responsible for driving go-to-market strategies and execution for John Hancock’s insurance products, ensuring alignment with business objectives and customer needs. This role focuses on positioning, messaging, and delivering compelling product stories that resonate with advisors, partners, and customers. You’ll collaborate across teams—including Product, Sales, Compliance, and the broader Marketing organization—to develop and implement marketing plans that drive adoption, engagement, and growth.
You will manage product launches, create sales enablement tools, and oversee marketing initiatives across digital and traditional channels. A strong understanding of the insurance marketplace and the ability to translate complex product features into clear, value-driven messaging is essential.
You’ll be part of the
John Hancock Insurance Marketing Team , which owns strategy and execution for product launches. We work closely with Creative, Digital, Analytics, Product Management, Sales Enablement and the Distribution team to create connected experiences and demonstrate the business value of marketing.
Position Responsibilities
Develop and execute go-to-market strategies for new and existing products.
Create compelling product positioning and messaging that differentiates John Hancock in the market.
Partner with Product and Sales teams to deliver impactful sales enablement materials.
Manage marketing campaigns and evergreen initiatives across multiple channels.
Ensure compliance and accuracy in all product-related communications.
Monitor performance metrics and optimize marketing tactics for maximum impact.
Stay ahead of industry trends and competitor strategies to inform innovation.
Required Qualifications
5–10 years of product marketing experience in a regulated industry. (Financial Services, Insurance).
Bachelor’s degree required; advanced degree a plus.
Excellent project management and communication skills.
Familiarity with marketing automation platforms (e.g., Marketo).
Strong relationship-building and influencing skills.
Owner mindset with a bias toward action.
Preferred Qualifications
Strong experience in
product marketing , preferably in financial services or insurance.
Ability to translate complex product details into clear, compelling messaging.
Innovative mindset with a passion for driving adoption and engagement.
Skilled in managing multiple projects and collaborating across teams
Comfortable with analytics and performance measurement.
When you join our team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
If you are applying to this role in Massachusetts, please note the salary range is $ 73,350 - $122,250 USD
マニュライフとジョン・ハンコックについて
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/をご覧ください。
マニュライフは機会均等を是とする雇用主です
マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 recruitment@manulife.comまでご連絡をお願いします。
Referenced Salary Location
Boston, Massachusetts
Working Arrangement
ハイブリッド勤務
Salary range is expected to be between $92,475.00 USD - $160,290.00 USD
recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights Family & Medical Leave Employee Polygraph Protection Right to Work E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
#J-18808-Ljbffr
Product Marketing Manager
is responsible for driving go-to-market strategies and execution for John Hancock’s insurance products, ensuring alignment with business objectives and customer needs. This role focuses on positioning, messaging, and delivering compelling product stories that resonate with advisors, partners, and customers. You’ll collaborate across teams—including Product, Sales, Compliance, and the broader Marketing organization—to develop and implement marketing plans that drive adoption, engagement, and growth.
You will manage product launches, create sales enablement tools, and oversee marketing initiatives across digital and traditional channels. A strong understanding of the insurance marketplace and the ability to translate complex product features into clear, value-driven messaging is essential.
You’ll be part of the
John Hancock Insurance Marketing Team , which owns strategy and execution for product launches. We work closely with Creative, Digital, Analytics, Product Management, Sales Enablement and the Distribution team to create connected experiences and demonstrate the business value of marketing.
Position Responsibilities
Develop and execute go-to-market strategies for new and existing products.
Create compelling product positioning and messaging that differentiates John Hancock in the market.
Partner with Product and Sales teams to deliver impactful sales enablement materials.
Manage marketing campaigns and evergreen initiatives across multiple channels.
Ensure compliance and accuracy in all product-related communications.
Monitor performance metrics and optimize marketing tactics for maximum impact.
Stay ahead of industry trends and competitor strategies to inform innovation.
Required Qualifications
5–10 years of product marketing experience in a regulated industry. (Financial Services, Insurance).
Bachelor’s degree required; advanced degree a plus.
Excellent project management and communication skills.
Familiarity with marketing automation platforms (e.g., Marketo).
Strong relationship-building and influencing skills.
Owner mindset with a bias toward action.
Preferred Qualifications
Strong experience in
product marketing , preferably in financial services or insurance.
Ability to translate complex product details into clear, compelling messaging.
Innovative mindset with a passion for driving adoption and engagement.
Skilled in managing multiple projects and collaborating across teams
Comfortable with analytics and performance measurement.
When you join our team
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
If you are applying to this role in Massachusetts, please note the salary range is $ 73,350 - $122,250 USD
マニュライフとジョン・ハンコックについて
マニュライフ・ファイナンシャル・コーポレーションは、「あなたの未来に、わかりやすさを」を提供する、国際的な大手金融サービスプロバイダーです。当社について詳しくは、 https://www.manulife.co.jp/をご覧ください。
マニュライフは機会均等を是とする雇用主です
マニュライフ/ジョン・ハンコックでは、多様性を受け入れます。私たちは、サービス提供先であるお客さまと同様に、多様な人材を引きつけ、育成し、定着させ、文化や個人の力を受け入れる包括的な職場環境を促進するよう努めています。当社は公正な採用、定着、昇進、報酬に努めています。当社のすべての慣行およびプログラムは、人種、祖先、出身地、肌の色、民族的出自、市民権、宗教または宗教的信念、信条、性別（妊娠および妊娠関連の状態を含む）、性的指向、遺伝的特徴、退役軍人としての地位、性自認、性に関する表明、年齢、婚姻状況、家族状況、障害、または適用法で保護されるその他の要因に対する一切の差別を行うことなく管理されます。
雇用への平等なアクセスを提供するために、障壁を取り除くことが当社の優先事項です。人事担当者は、応募者が応募プロセス中に合理的配慮を要求する場合に協力します。配慮要求のプロセス中に共有されるすべての情報は、適用される法律およびマニュライフ/ジョン・ハンコックのポリシーに準拠した方法で保存および使用されます。申請プロセスにおいて合理的配慮を要求するには、 recruitment@manulife.comまでご連絡をお願いします。
Referenced Salary Location
Boston, Massachusetts
Working Arrangement
ハイブリッド勤務
Salary range is expected to be between $92,475.00 USD - $160,290.00 USD
recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
Know Your Rights Family & Medical Leave Employee Polygraph Protection Right to Work E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)
#J-18808-Ljbffr