Senior Product Marketing Manager
Position is for a Senior Product Marketing Manager, core positioning: 1. Deeply connect Marketing (MKT) and Business Development (BD), ensuring that marketing communication (online and offline) plans efficiently support business objectives, while leading the team to build a scientific and easy-to-understand product communication framework to help customers better understand and use the product. 2. Focus on drug and small molecule R&D, supported by a scientific background, and promote the monetization process of small molecules and related products in the European and American markets through systematic market planning, cross-regional resource integration, and precise technical communication.
Responsibilities
- Coordinate brand marketing work in North America and Europe
- As the core hub of MKT, it connects the marketing, sales, product, and applied science teams to ensure in-depth synergy between brand promotion plans and BD needs (including supporting the BD team with customer industry trend analysis and product competitive advantage narratives).
- Establish the “Applied Scientist + Marketing” framework, design communication content from the perspective of “better product usability” (distilling core functional value of software in small molecule R&D scenarios) and guide the team to produce materials such as technical whitepapers and case studies.
- Coordinate marketing resources across the US and European markets to ensure strategic alignment between the two regions (unified brand perception and shared success stories) while considering regional market differences.
- Overall manage international biopharmaceutical-related R&D field conferences, match conference scenarios with target customers, develop differentiated promotion content (e.g., small molecule screening technology, drug molecular design software), and oversee the full-process implementation and organization of conferences.
- Take primary responsibility for product marketing in the small molecule field: lead formulation of marketing activity plans for small molecule and other drug R&D-related products in the European and American markets, clarify core objectives and implementation paths for different stages.
- Coordinate external publicity strategy for products, convey the technical value and application scenarios through official website, industry media, and social media.
- Build promotional and educational tools for product applications: address compatibility issues during customer probation, collaborate with product team to optimize application instructions and user guides, and regularly organize product feature introduction webinars to address customer pain points.
Qualifications
- Professional background and technical knowledge: hold a doctoral or master's degree in relevant sciences (medicinal chemistry, molecular biology, pharmacology, etc.), in-depth understanding of drug and small molecule R&D processes, technical knowledge of computational chemistry software, drug R&D auxiliary tools; able to interpret technical principles and application scenarios accurately.
- More than 5 years of experience in brand marketing and small molecule product marketing.
- Excellent resource integration capabilities and ability to coordinate internal and external resources to support BD business.
- Sensitive to market, proactively explores opportunities; clear logic and translates complex technologies into easy-to-understand value propositions.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Chemical Raw Materials Manufacturing
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