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Bauer's Intelligent Transportation

Senior Growth Marketing Specialist (Google Ads - B2B Lead Generation & Revenue)

Bauer's Intelligent Transportation, San Francisco, CA, US

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  • We are seeking a Senior Growth Marketing Specialist to fully own and scale our paid growth efforts across Google platforms. This role is responsible for driving high-quality B2B leads, pipeline, and revenue—not just traffic—with a strong emphasis on lead quality, ROI, and full-funnel attribution.
  • This is a hands‑on, performance‑owned role requiring deep experience in Google Ads, conversion tracking, CRM attribution, and continuous optimization for high‑intent services and complex sales cycles.
  • You will work closely with internal stakeholders to develop, execute, and optimize growth strategies that directly impact qualified bookings and revenue.

Key Responsibilities

Account Audit & Growth Foundation

  • Audit and optimize existing Google Ads accounts to ensure alignment with Google policies, best practices, and growth objectives
  • Design and maintain a scalable, efficient account and campaign structure aligned with revenue goals and budget efficiency
  • Ensure all tracking, conversions, and integrations are correctly implemented before launching or modifying campaigns
  • Conduct in-depth keyword research focused on high‑intent, revenue‑driving search terms
  • Analyze competitors and continuously identify new growth and expansion opportunities
  • Proactively manage and expand negative keyword lists to protect lead quality
  • Own and optimize campaigns across:
    • Google Search
    • Performance Max
    • Google Maps / Local Ads
    • (YouTube campaigns only when explicitly requested)

Ad Creative & Testing

  • Write, test, and iterate on conversion‑focused ad copy and messaging
  • Develop and maintain a structured testing roadmap, launching new tests at least biweekly
  • Collaborate on creative strategy for ads, extensions, and CTAs
  • Ensure all creative assets comply with licensing, brand guidelines, and internal approvals prior to launch

Landing Page & Conversion Optimization

  • Provide ongoing CRO and landing page recommendations to improve conversion rates and lead quality
  • Collaborate with internal and external development teams on:
    • Landing page structure and messaging
    • Website performance and usability
    • SEO readiness
    • Conversion rate optimization initiatives
    • Review session recordings and behavioral data (e.g., Hotjar) to identify friction points and optimization opportunities

Performance Optimization & Growth Strategy

  • Optimize campaigns with a clear focus on:
    • Conversion rate
    • Click‑through rate (CTR)
    • Quality score
    • Search impression share
  • Actively manage and allocate budgets to maximize ROI and prioritize top‑performing initiatives
  • Develop and document strategies to:
    • Improve lead quality and qualification rates
    • Increase qualified call volume
    • Scale lead volume without sacrificing CPL or downstream performance

Reporting, Attribution & Analytics

  • Calls and form submissions
  • MQLs and SQLs
  • Keyword‑ and campaign‑level attribution
  • Revenue attribution sourced from CRM data
  • Ensure accurate integration and data flow between:
    • Google Ads
    • Google Analytics
    • Call tracking platforms (e.g., CallRail)
    • CRM systems (HubSpot preferred)
  • Maintain clear attribution models to distinguish PPC‑driven results from other channels (SEO, organic, social, etc.)
  • Provide actionable insights that inform growth decisions and budget allocation
  • Partner closely with the internal marketing manager to align on strategy, priorities, and performance
  • Participate in weekly status and strategy calls
  • Use company tools for communication, documentation, and project management (e.g., Slack, Notion, CRM platforms)
  • Clearly document growth plans, benchmarks, experiments, and outcomes

Success Metrics

  • Success in this role is outcome‑driven and measured by:
  • Consistent improvement in cost per qualified lead
  • Demonstrated ROI and revenue attribution from paid growth efforts
  • Improved lead quality and downstream conversion performance
  • Clear, transparent reporting and insights
  • Proactive testing, optimization, and iteration cadence

Ideal Experience & Skills

  • 5+ years of experience managing paid growth or Google Ads for lead‑generation businesses
  • Proven experience managing $20k–$40k+ monthly ad budgets
  • Strong background in B2B services, high‑intent offerings, or complex sales cycles
  • Deep understanding of:
  • Google Ads (Search, Performance Max, Maps)
  • Conversion tracking and attribution
  • CRM integrations (HubSpot preferred)
  • Call tracking and lead quality analysis
  • Analytical, detail‑oriented, and comfortable owning performance end‑to‑end
  • Clear communicator who can translate data and strategy into insights for non‑technical stakeholders
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