Calebhammer
We're looking for a Social Media Manager who will own the entire organic social pipeline: developing and coordinating our content schedule, managing DMs and comments across five platforms, and understanding what makes our audience click through to our products.
About Hammer Media LLC Hammer Media is the digital media company that represents Caleb Hammer and his YouTube Channels. We’ve also launched DollarWise, a financial health platform built to extend our impact beyond content. DollarWise gives users personalized tools and resources to improve their money habits and take control of their financial future.Amassing over 2 million subscribers and over 3 billion views in 3 years, our hit show Financial Audit is one of the fastest growing channels on the internet. DollarWise leverages the insights and lessons from the show to provide practical tools and resources that empower people to build better financial habits.Together, the Hammer Media brand and DollarWise platform are creating a powerful ecosystem for financial literacy, accountability, and long-term growth.
Description About the Role
Hammer Media is looking for a Social Media Manager who lives and breathes short-form content. You will develop and lead our social media strategy across our podcast and brand ecosystem, owning the entire organic social pipeline — from content planning and publishing to community management and performance optimization.
This role requires a rare mix of analytical thinking, creative instinct, and strategic execution.
This role is based in our Austin, TX office and requires you to be in the office five days a week.
What You’ll Do:
Develop and implement a comprehensive social media strategy aligned with our podcast and brand growth goals
Own the daily content pipeline across Instagram, TikTok, YouTube, and X — from creation to posting to performance optimization
Collaborate with the creative team to plan content for the month ahead based on performance data, upcoming launches, and trending opportunities
Drive promotion of affiliates and internal products through engaging, high-impact social content that converts
Contribute to broader marketing initiatives including campaigns, product launches, partnerships
Monitor platform trends and leverage insights to continuously optimize content performance and grow the audience
Create and publish 1–3 short-form pieces of content per day based on performance strategy
Track and report on key metrics weekly: follower growth rate, engagement rate, and click-through rates on product CTAs
Collaborate closely with the production and marketing teams to amplify key episodes, assist with any special projects, and make sure content is aligned with any promotions and campaigns we have running
Who You Are:
2 to 4 years of experience managing organic social media for a B2C audience
Proven ability to create short-form video content that drives measurable results (follower growth, engagement, conversions)
Deep understanding of TikTok, Instagram Reels, YouTube Shorts, X, and Snapchat best practices, including platform trends, analytics, and audience behavior
Strong copywriting instincts for short-form content — you know how to write hooks that stop the scroll and CTAs that drive action
Ability to spot trends early and adapt them to fit the Caleb Hammer brand voice
Comfortable operating in a fast-paced, high-growth startup environment where priorities shift and speed matters without sacrificing quality
What Will Set You Apart:
You have worked for a personal finance brand, creator-led business, or fintech company before
You have experience repurposing long-form podcast or video content into high-performing short clips using video creation tools; Capcut, Adobe Creative Cloud, etc
You understand the financial education space and the psychology of what makes people engage with money content
You can show a portfolio of short-form content that went viral or significantly outperformed benchmarks
You have a track record of growing social accounts from scratch or taking existing accounts to the next level
What We Offer:
Opportunity to shape our brand’s digital presence and take the lead on creative ideas
Supportive and collaborative team that values your voice and ideas
Growth potential and ongoing learning opportunities in digital marketing
Unlimited PTO
Health benefits and 401(k) with match
East Austin office with a stocked snack bar
Quarterly team building activities and events
#J-18808-Ljbffr
About Hammer Media LLC Hammer Media is the digital media company that represents Caleb Hammer and his YouTube Channels. We’ve also launched DollarWise, a financial health platform built to extend our impact beyond content. DollarWise gives users personalized tools and resources to improve their money habits and take control of their financial future.Amassing over 2 million subscribers and over 3 billion views in 3 years, our hit show Financial Audit is one of the fastest growing channels on the internet. DollarWise leverages the insights and lessons from the show to provide practical tools and resources that empower people to build better financial habits.Together, the Hammer Media brand and DollarWise platform are creating a powerful ecosystem for financial literacy, accountability, and long-term growth.
Description About the Role
Hammer Media is looking for a Social Media Manager who lives and breathes short-form content. You will develop and lead our social media strategy across our podcast and brand ecosystem, owning the entire organic social pipeline — from content planning and publishing to community management and performance optimization.
This role requires a rare mix of analytical thinking, creative instinct, and strategic execution.
This role is based in our Austin, TX office and requires you to be in the office five days a week.
What You’ll Do:
Develop and implement a comprehensive social media strategy aligned with our podcast and brand growth goals
Own the daily content pipeline across Instagram, TikTok, YouTube, and X — from creation to posting to performance optimization
Collaborate with the creative team to plan content for the month ahead based on performance data, upcoming launches, and trending opportunities
Drive promotion of affiliates and internal products through engaging, high-impact social content that converts
Contribute to broader marketing initiatives including campaigns, product launches, partnerships
Monitor platform trends and leverage insights to continuously optimize content performance and grow the audience
Create and publish 1–3 short-form pieces of content per day based on performance strategy
Track and report on key metrics weekly: follower growth rate, engagement rate, and click-through rates on product CTAs
Collaborate closely with the production and marketing teams to amplify key episodes, assist with any special projects, and make sure content is aligned with any promotions and campaigns we have running
Who You Are:
2 to 4 years of experience managing organic social media for a B2C audience
Proven ability to create short-form video content that drives measurable results (follower growth, engagement, conversions)
Deep understanding of TikTok, Instagram Reels, YouTube Shorts, X, and Snapchat best practices, including platform trends, analytics, and audience behavior
Strong copywriting instincts for short-form content — you know how to write hooks that stop the scroll and CTAs that drive action
Ability to spot trends early and adapt them to fit the Caleb Hammer brand voice
Comfortable operating in a fast-paced, high-growth startup environment where priorities shift and speed matters without sacrificing quality
What Will Set You Apart:
You have worked for a personal finance brand, creator-led business, or fintech company before
You have experience repurposing long-form podcast or video content into high-performing short clips using video creation tools; Capcut, Adobe Creative Cloud, etc
You understand the financial education space and the psychology of what makes people engage with money content
You can show a portfolio of short-form content that went viral or significantly outperformed benchmarks
You have a track record of growing social accounts from scratch or taking existing accounts to the next level
What We Offer:
Opportunity to shape our brand’s digital presence and take the lead on creative ideas
Supportive and collaborative team that values your voice and ideas
Growth potential and ongoing learning opportunities in digital marketing
Unlimited PTO
Health benefits and 401(k) with match
East Austin office with a stocked snack bar
Quarterly team building activities and events
#J-18808-Ljbffr