Blue Shield of CA
Principal Omnichannel Marketing Strategist
Blue Shield of CA, Redding, California, United States, 96001
A health insurance provider is seeking an experienced Omnichannel Strategist, Principal to lead the marketing strategy and roadmap for media and web experiences. The ideal candidate will have over 10 years of relevant experience and a strong background in creating and implementing marketing strategies within an omnichannel environment. You will work with key stakeholders to drive market growth and optimize the customer journey, while overseeing relationships with cross-functional teams. This role is essential for long-term success in the government lines of business.
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