Blue Shield of CA
Principal Omnichannel Marketing Strategist
Blue Shield of CA, Springfield Meadows, California, United States
A leading health insurance provider seeks an Omnichannel Strategist, Principal to own the marketing strategy and roadmap for media and web experiences in government lines of business. The ideal candidate will have over 10 years of experience creating and implementing marketing strategies in an omnichannel environment, with strong skills in KPI optimization and relationship management. A bachelor's degree in marketing or business is required, and experience in the health insurance field is preferred. This role offers the opportunity to drive market growth and enhance customer journeys.
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