Blue Shield of CA
Principal Omnichannel Marketing Strategist
Blue Shield of CA, Oakland, California, United States, 94616
A leading health insurance provider in California is seeking an experienced Omnichannel Strategist, Principal. In this role, you will be responsible for owning the marketing strategy and roadmap for web experiences in government lines, collaborating with stakeholders to drive growth, and optimizing customer journeys. Candidates should have at least 10 years of relevant experience in marketing strategy within an omnichannel environment and strong knowledge in KPI setting and optimization.
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