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Vangst

Field Sales Representative (Cannabis Retail Technology)

Vangst, Lansing, Michigan, United States

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Field Sales Representative – Cannabis Retail Technology Department:

Growth

Classification:

Exempt

Location:

Remote (Field-Based, Territory-Specific)

Travel:

50–75%

About the Opportunity Vangst, the cannabis industry’s leading hiring platform, is partnering with a rapidly growing cannabis technology company to identify a Field Sales Representative to support expansion across licensed cannabis retail markets.

This company provides mission-critical compliance and retail technology used by cannabis operators in highly regulated environments. The organization is experiencing strong growth and is expanding its commercial team to support increased adoption of a flagship retail-facing product.

This is a field-based sales role focused on building in-person relationships with licensed retailers, delivering impactful product demonstrations, and owning the full sales cycle within an assigned territory.

Role Overview The Field Sales Representative will be responsible for driving market adoption of a cannabis retail technology solution across an assigned territory. This individual will engage directly with dispensary owners, operators, and decision-makers through frequent on-site visits, events, and in-person product walkthroughs.

The ideal candidate is a self-motivated, consultative salesperson who thrives in fast-paced, evolving environments and is comfortable representing a technology platform in regulated markets. Success in this role requires autonomy, strong territory management, and the ability to move opportunities from initial outreach through close.

Key Responsibilities

Develop and execute a regional field sales strategy targeting licensed cannabis retailers

Conduct on-site sales visits, relationship-building meetings, and product walkthroughs

Own the full sales cycle from prospecting through signed agreement

Maintain a strong understanding of cannabis retail operations, compliance considerations, and competitive landscape

Partner closely with Sales Development, Marketing, and Customer Success teams on qualified opportunities

Engage technical or solutions resources as needed to support demos and complex discussions

Coordinate seamless handoffs to implementation and support teams to ensure successful onboarding

Maintain accurate pipeline activity, opportunity notes, and forecasts in CRM tools (e.g., Salesforce)

Deliver clear value propositions and address objections with confidence and professionalism

Represent the company at industry events, retail site visits, and regional cannabis gatherings

Consistently meet or exceed activity metrics and revenue targets

Participate in ongoing sales training, coaching, and skill development

Qualifications

2–5 years of experience in field sales, account executive roles, territory management, or outside sales

Experience selling SaaS, retail technology, or solutions in regulated industries preferred

Comfortable engaging small-to-mid-sized business owners and decision-makers

Strong consultative selling, relationship-building, and closing skills

Ability to work independently in the field while managing a regional schedule

Excellent communication, listening, and objection-handling skills

Experience using CRM systems such as Salesforce

Coachable, adaptable, and motivated by growth‑stage environments

Education

Bachelor’s degree preferred or equivalent relevant experience

Travel Requirements This role requires

frequent travel (50–75%)

within the assigned territory, including:

Daily visits to licensed cannabis retailers

Attendance at industry events, conferences, and regional meetings

Occasional travel to company offices or team gatherings for training

Physical Demands & Work Environment

Regular field travel within the assigned territory

Extended periods of standing, walking in retail locations, and attending events

Ability to travel by car or plane as required

Vangst is the cannabis industry's hiring platform. Vangst helps cannabis companies find the talent they need to grow their business. From on-demand gig workers to trained & credential full‑time employees, Vangst has built the industry's go‑to talent marketplace for all cannabis hiring. Vangst is proud to work with 1,200+ of the cannabis industry's leading businesses.

Since raising their seed round in 2018, Vangst has become one of the fastest‑growing companies in the cannabis industry and was recognized as one of Fast Company's Most Innovative Companies.

Today, over 300,000 people have full‑time jobs in the cannabis industry and this number is expected to triple over the next five years. Vangst is on a mission to fill every job in the cannabis industry.

Vangst's headquarters is in Denver, CO. Vangst is a Series B company and backed by Lerer Hippeau, Colle Capital, Level One Fund, Snoop Dogg's Casa Verde Capital, and others.

Vangst provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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