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Blue Shield of CA

Principal Omnichannel Marketing Strategist

Blue Shield of CA, Rancho Cordova, California, us, 95741

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A leading health insurance organization is seeking an Omnichannel Strategist, Principal to drive marketing strategies and roadmap in the government lines of business. This role involves partnering with enterprise stakeholders to optimize customer journeys, manage vendor relationships, and set KPIs for measurable growth. The ideal candidate should have significant experience in omnichannel marketing, aspire to lead strategic plans, and possess strong analytical skills. #J-18808-Ljbffr