PowerToFly
Senior Marketing Communications Associate - Direct-to-Patient
PowerToFly, Mahwah, New Jersey, us, 07495
What you will do:
Analyze key competitors’ positioning, strengths, and weaknesses to develop differentiated messaging
Synthesize insights from multiple sources to assess patient needs and behaviors
Contribute to the development of the marketing plan through analysis and collaborate in executing key strategic initiatives
Differentiate between product-level and portfolio-level strategies and apply core competencies appropriately
Apply marketing frameworks and customer acquisition and retention strategies
Create, support, and execute tools and marketing collateral to enable sales efforts
Develop and execute internal and external communications that advance product and portfolio strategy
Leverage multiple marketing channels (OOH, social, digital, TV, print) and execute integrated channel strategies to drive business initiatives
Partner with key stakeholders to develop local and channel-specific marketing programs
Produce and manage various written materials, applying effective writing and editing processes
Generate fresh, compelling ideas that elevate creative output
Conduct research to inform and develop creative concepts
Communicate effectively using appropriate language, mechanics, and presentation skills
Articulate the importance of tailoring presentations to specific audiences
Demonstrate proficiency in presentation tools and techniques
Apply principles of design, layout, and color theory to develop creative concepts
Execute and manage core activities within the design process
Track, analyze, and report KPIs and performance metrics to sales and leadership
Assess and incorporate consumerism trends within today’s healthcare landscape
What you will need Required
Bachelor’s degree
2+ years of work experience
Direct to patient, or direct to consumer's marketing experience
Experience working with healthcare, medical device, pharmaceutical or hospitals organizations
Experience working in a matrix organization
Experience working with highly regulated industries
Preferred
MBA is a plus
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Experience working with a project manager Software such as Monday.com, work-front, slack, Etc.
Familiar with metrics platforms such, adobe analytics, google analytics
Collaboration in omnichannel campaigns experience is a plus
Experience in advertising agency is highly desirable
$64,400 – $122,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
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Analyze key competitors’ positioning, strengths, and weaknesses to develop differentiated messaging
Synthesize insights from multiple sources to assess patient needs and behaviors
Contribute to the development of the marketing plan through analysis and collaborate in executing key strategic initiatives
Differentiate between product-level and portfolio-level strategies and apply core competencies appropriately
Apply marketing frameworks and customer acquisition and retention strategies
Create, support, and execute tools and marketing collateral to enable sales efforts
Develop and execute internal and external communications that advance product and portfolio strategy
Leverage multiple marketing channels (OOH, social, digital, TV, print) and execute integrated channel strategies to drive business initiatives
Partner with key stakeholders to develop local and channel-specific marketing programs
Produce and manage various written materials, applying effective writing and editing processes
Generate fresh, compelling ideas that elevate creative output
Conduct research to inform and develop creative concepts
Communicate effectively using appropriate language, mechanics, and presentation skills
Articulate the importance of tailoring presentations to specific audiences
Demonstrate proficiency in presentation tools and techniques
Apply principles of design, layout, and color theory to develop creative concepts
Execute and manage core activities within the design process
Track, analyze, and report KPIs and performance metrics to sales and leadership
Assess and incorporate consumerism trends within today’s healthcare landscape
What you will need Required
Bachelor’s degree
2+ years of work experience
Direct to patient, or direct to consumer's marketing experience
Experience working with healthcare, medical device, pharmaceutical or hospitals organizations
Experience working in a matrix organization
Experience working with highly regulated industries
Preferred
MBA is a plus
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Experience working with a project manager Software such as Monday.com, work-front, slack, Etc.
Familiar with metrics platforms such, adobe analytics, google analytics
Collaboration in omnichannel campaigns experience is a plus
Experience in advertising agency is highly desirable
$64,400 – $122,700 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
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