Williams-Sonoma, Inc.
VP Integrated Brand Marketing - West Elm
Williams-Sonoma, Inc., New York, New York, United States
The
VP, Brand Marketing,
defines how West Elm shows up to consumers, balancing both strategic and operational excellence to deliver measurable business impact. This leader will own the full brand management ecosystem: content marketing, campaign and creative development, social media, influencer and creator marketing, PR & Partnerships, go-to-market strategy, performance-driven storytelling, email and lifecycle marketing, community engagement, and CX-driven innovation. Define and evolve West Elm’s brand positioning, narrative, and cultural relevance across all channels. Develop annual and seasonal go-to-market strategies that align creative storytelling with business priorities, new product launches, and customer insights. Serve as the brand’s voice in shaping how West Elm connects design, community, and commerce. Lead concept-to-launch development of breakthrough brand campaigns that capture imagination and drive measurable engagement. Partner with creative, merchandising, and retail teams to ensure a unified and compelling brand experience across all customer touchpoints. Partner with analytics, merchandising, and digital teams to leverage data in shaping marketing strategies. Use real-time insights and performance data to optimize campaigns and inform future brand direction. Lead integrated media strategy across brand and performance channels (digital, social, video, print, partnerships, and experiential). Partner closely with internal and external media teams to align upper-funnel storytelling with mid- and lower-funnel performance. Ensure efficient and effective investment of marketing budgets by leveraging audience insights, analytics, and creative performance data. Drive full-funnel connection between awareness, engagement, and conversion—linking brand building to measurable growth. 15+ years of progressive experience in Brand Marketing, with a minimum of 5+ years in leadership roles. ~ Proven senior-level experience in a Retail, or a highly design/aesthetic-driven D2C brand is preferred; experience with a multi-channel/omni-channel brand is essential. ~ Exceptional track record of elevating brand equity, driving significant and measurable growth. ~ Deep expertise in balancing creative excellence with performance marketing, utilizing advanced analytics to measure brand impact and optimize investment across the marketing mix. ~ Demonstrated success in managing complex teams and agencies, working within a matrixed corporate structure. ~ Bachelor’s Degree or equivalent experience preferred.
Our associates are encouraged to bring their authentic selves to work, so they can be their best and achieve their personal and professional goals. The quality of our work We firmly believe that working in a culture focused on diversity, equity, and inclusion (DEI) spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Outside of WSI, we recognize the importance of playing a part in our communities through partnerships, collaborations, and commitments to a more just and inclusive world. A generous discount on all WSI brands Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial and emotional health In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration). This role is not eligible for relocation assistance. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
VP, Brand Marketing,
defines how West Elm shows up to consumers, balancing both strategic and operational excellence to deliver measurable business impact. This leader will own the full brand management ecosystem: content marketing, campaign and creative development, social media, influencer and creator marketing, PR & Partnerships, go-to-market strategy, performance-driven storytelling, email and lifecycle marketing, community engagement, and CX-driven innovation. Define and evolve West Elm’s brand positioning, narrative, and cultural relevance across all channels. Develop annual and seasonal go-to-market strategies that align creative storytelling with business priorities, new product launches, and customer insights. Serve as the brand’s voice in shaping how West Elm connects design, community, and commerce. Lead concept-to-launch development of breakthrough brand campaigns that capture imagination and drive measurable engagement. Partner with creative, merchandising, and retail teams to ensure a unified and compelling brand experience across all customer touchpoints. Partner with analytics, merchandising, and digital teams to leverage data in shaping marketing strategies. Use real-time insights and performance data to optimize campaigns and inform future brand direction. Lead integrated media strategy across brand and performance channels (digital, social, video, print, partnerships, and experiential). Partner closely with internal and external media teams to align upper-funnel storytelling with mid- and lower-funnel performance. Ensure efficient and effective investment of marketing budgets by leveraging audience insights, analytics, and creative performance data. Drive full-funnel connection between awareness, engagement, and conversion—linking brand building to measurable growth. 15+ years of progressive experience in Brand Marketing, with a minimum of 5+ years in leadership roles. ~ Proven senior-level experience in a Retail, or a highly design/aesthetic-driven D2C brand is preferred; experience with a multi-channel/omni-channel brand is essential. ~ Exceptional track record of elevating brand equity, driving significant and measurable growth. ~ Deep expertise in balancing creative excellence with performance marketing, utilizing advanced analytics to measure brand impact and optimize investment across the marketing mix. ~ Demonstrated success in managing complex teams and agencies, working within a matrixed corporate structure. ~ Bachelor’s Degree or equivalent experience preferred.
Our associates are encouraged to bring their authentic selves to work, so they can be their best and achieve their personal and professional goals. The quality of our work We firmly believe that working in a culture focused on diversity, equity, and inclusion (DEI) spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. Outside of WSI, we recognize the importance of playing a part in our communities through partnerships, collaborations, and commitments to a more just and inclusive world. A generous discount on all WSI brands Paid vacations, holidays, and time off to volunteer Health benefits, dental and vision insurance, including same-sex domestic partner benefits Tax-free commuter benefits A wellness program that supports your physical, financial and emotional health In-person and online learning opportunities through WSI University Cross-brand and cross-function career opportunities WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration). This role is not eligible for relocation assistance. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.