Away is hiring: Director, Brand & Integrated Marketing in New York

About Away We believe travel makes us better. Launched in 2016 with one perfectly designed carry‑on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone. Join The Crew We are hiring a Director, Brand & Integrated Marketing to join our Brand Marketing team. This position reports to the Vice President of Brand Marketing and takes Away further by leading a team and collaborating cross‑functionally with Growth, Retail, Wholesale/B2B, Creative, Partnerships/Social, Merchandising, and Product to ensure cohesive storytelling across paid, owned, and earned touchpoints while delivering measurable business outcomes. In addition to the responsibilities listed below, this position will also oversee the partnerships and channel marketing team. What you’ll do as the Director, Brand & Integrated Marketing Brand & Commercial Strategy You’ll develop and oversee a holistic brand marketing strategy that drives awareness, brand equity, and market share You’ll build GTM frameworks for product launches, seasonal campaigns, and market expansion—ensuring alignment with sales, retail, and e‑commerce objectives You’ll partner closely with Merchandising, Retail, and Product teams to forecast demand and identify growth opportunities to meet sales projections You’ll lead the marketing strategy for wholesale partners (Amazon, Nordstrom), ensuring strong sell‑in, sell‑through, and brand presentation You’ll lead and mentor a team of brand & retail marketers and a retail visual designer, fostering an inspiring, collaborative, and high‑performing culture You’ll present marketing plans, forecasts, and post‑campaign analysis to leadership and key stakeholders Integrated Campaign Development You’ll own the planning and execution of fully integrated campaigns across paid, owned, and earned media, including retail activations, digital marketing, PR, influencer, and partnerships You’ll oversee the creative briefing process to ensure messaging, visuals, and storytelling align with brand positioning and commercial goals You’ll partner with Growth Marketing to ensure upper‑funnel brand campaigns drive measurable lower‑funnel results You’ll act as the bridge between creative, digital, retail, and sales teams to ensure seamless execution of initiatives You’ll leverage consumer insights, market data, and competitive intelligence to shape strategy & positioning You’ll maintain a deep understanding of the customer, their evolving needs and preferences, and the competitive landscape to craft compelling strategies that attract new customers and deepen the loyalty of existing customers Channel Growth & Retail/Wholesale Marketing You’ll collaborate with retail teams on in‑store activations, point‑of‑sale marketing, and promotional strategies You’ll build co‑marketing programs with wholesale partners to amplify launches and seasonal initiatives You’ll evaluate the effectiveness of channel marketing strategies, adjusting for performance and market trends You’ll analyze campaign performance and retail/wholesale sell‑through, applying learnings to future initiatives Who you are You have a minimum of 8 years of experience in brand marketing, integrated marketing, or GTM strategy, preferably in consumer, retail or lifestyle industries You have a proven track record of building and executing successful GTM campaigns that drive measurable sales growth You have strong experience in retail and wholesale marketing, including co‑op programs and partner negotiations You have exceptional project management, organizational, and leadership skills You have expertise in developing integrated campaigns across multiple channels (digital, retail, influencer, PR, partnerships) You are commercially minded with strong analytical and strategic thinking abilities You have experience with premium or lifestyle brands You have a strong network with retail partners, media, or agencies You have experience with global markets and international GTM strategies You are a strong leader with a process‑driven mindset who is confident in cultivating and developing talent—someone who people want to learn from, work with, and are inspired by You are an effective cross‑functional leader and are adept at working with your peers across growth, media, creative, PR, and merchandising You are customer‑obsessed—you understand our customers and how to speak to them at every point of the marketing funnel You obsess over how our brand shows up and have exceptionally high personal and team standards You have exceptional budget management capabilities—with laser‑sharp budget allocation and optimization, and the ability to build the business case for spend You thrive in a fast‑paced environment—agile and nimble in both leadership and execution You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand You’re agile, and motivated by a fast‑paced and ever‑changing environment You’re passionate about transforming travel for all (but that’s a given!) Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you. Who We Are We’re travelers. Travel is about the journey – the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings. We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever‑growing potential. We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique. What We Offer At Away, we believe in the power of an inclusive, competitive and equitable total rewards program. Our compensation is purposely structured as one rate to provide transparency in the hiring process while honoring our internal pay bands. Salary and benefit offerings are reviewed during phone screenings to ensure alignment. Compensation: $180,000.00 annually This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company Equity Grant: commensurate with level determined at the discretion of the company Benefits Overview: Take care of yourself and your family through our health insurance offerings Invest in your future by participating in our 401(k) (with a company match!) Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!) Build your travel uniform through discount codes, product stipends, and giveaways Give back through company-sponsored volunteer and charitable opportunities How We Work This is an office‑based position that works from our Soho, NYC office four days a week. Our working hours are 9 am‑6 pm ET, but we embrace a common‑sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real‑life needs. Our Commitment As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti‑racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work. EEOC Statement: Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability. Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com. #J-18808-Ljbffr In Summary: Director, Brand & Integrated Marketing will lead a team and collaborate cross‑functionally with Growth, Retail, Wholesale/B2B, Creative, Partnerships/Social, Merchandising, and Product to ensure cohesive storytelling across paid, owned, and earned touchpoints . This position reports to the Vice President of Brand Marketing . En Español: Creemos que viajar nos hace mejores. Lanzado en 2016 con un equipaje a mano perfectamente diseñado, ahora ofrecemos una gama de equipajes y artículos esenciales para cada viaje. Juntos creamos, innovamos e iniciamos este viaje como comunidad de viajeros, ayudando a hacer los viajes más fluidos para todos. Esta posición reporta al Vicepresidente de Marketing de Marca y se extiende más allá liderando un equipo y colaborando interfuncionalmente con el Crecimiento, Commercial, Mercado minorista e integrado de marketing de marca & estrategia comercial de Amazon para garantizar una narración coherente en los puntos de contacto pagados, poseídos y ganados mientras se proporcionan resultados comerciales medibles. Además de las responsabilidades enumeradas a continuación, este puesto también supervisará las asociaciones del cliente y el equipo de mercadotecnia de canales. Lo que usted hará como Director, Brand & Integrated Marketing Brands & B2B, Creative, Partnerships / Sociedades/Sociales, Merchandising y Production para asegurar una visión integral del panorama de la marca que impulse la concienciación, equidad de marca y el mercado. Viajar se trata del viaje las experiencias transformadoras y el crecimiento que ofrece cada viaje. Se anima a todos los empleados a tomarse tiempo para alejarse de nuestra variedad de oportunidades laborales. Estamos motivados. El trabajo que hacemos es importante y colectivamente impulsa el impacto. No importa el título laboral, todo el mundo en Away contribuye significativamente al desbloqueo de nuestro potencial siempre creciente. Somos solidarios. Valoramos la totalidad de tu vida, no solo los hitos. Encontrarás un entorno que celebre el equilibrio, comprendiendo que tus pasiones personales y compromisos fuera del trabajo son hilos del mismo tejido que te hace único. Lo que ofrecemos en Away, creemos en el poder de un programa de recompensas globales inclusivas, competitivas y equitativas. Nuestra compensación está puramente estructurada como una tasa para proporcionar transparencia en el proceso de contratación mientras pagamos nuestros honores internos. Las ofertas de salario y beneficios se revisan durante las pruebas telefónicas para garantizar la alineación. Compensación: $ 180,000.00 anualmente Este papel es elegible para participar en el Plan Anual de Incentivo a la Empresa (Aways Annual Company Performance Incentive Bonus Plan), cuyos términos son determinados a discreción de la compañía Equity Grant: proporcionales con el nivel determinado a discreciones de la empresa Benefits Overview: Cuide de ti mismo y tu familia a través de nuestras ofrendas de seguro médico Invertir en tu futuro participando en nuestro 401k) (con un partido de empresa!) Encuentra equilibrio mediante nuestros muchos programas de tiempo (vacaciones, bienestar, vacaciones, viernes de verano y licencia de compasión - sólo por nombrar unos pocos!) Construir su uniforme a través del código de descuento, estipendios de productos y concesiones de viajes Como empresas patrocinadas y proveedores de servicios. A través de iniciativas como nuestros Grupos de Recursos para Empleados, capacitación contra el racismo y iniciativas de prevención del sesgo, estamos construyendo la base cultural que da a las personas el espacio emocional y físico para llevarse auténticamente al trabajo. Declaración de EEOC: Away se dedica a contratar un lugar de trabajo diverso que celebre una cultura inclusiva y un sentido de pertenencia. Como empleador de igualdad de oportunidades, no discriminamos por raza, color, religión, sexo (incluido embarazo, identidad de género, expresión sexual y orientación sexual), origen nacional, edad, estatus veterano, información genética o discapacidad.