Head of Marketing (San Francisco) Job at Atheer in San Francisco

Head of Marketing (GTM, ABM, Demand Gen & Partner Marketing)

Work Model: Hybrid in-office time required

Type: Full-time

Reports to: CEO (tight alignment with Product, Sales, and Partner Manager)

About Atheer

Atheer is building the Unified Work Execution Fabric the execution layer that digitizes and orchestrates frontline work across workflows, assets, devices, and systems, with built-in guidance and proof-of-compliance. Were executing a FY2027 GTM plan targeting ~3.5 growth , driven by four motions: renewals, expansions, net-new logos, and channel/OEM partnerships.

Role Summary

Were hiring a handson, execution and resultsdriven Head of Marketing to build and run Atheers pipeline creation system vertical ABM, demand generation, sales enablement, field/events, and partner comarketing instrumented with rigor and managed to outcomes.

This is not a brandonly role. Its a revenuefacing GTM operator role.

You will coown pipeline with Sales accountable for the pipeline plan, the programs that create it, funnel performance, and the operating cadence that keeps the funnel healthy.

Primary Mission

Translate Atheers technology into the marketplace

You will translate what weve built into clear, outcomedriven positioning and messaging that resonates with operations leaders and frontlinedependent organizations.

We are outcomeoriented (speed, safety, quality, compliance, uptime) reduce costs, mitigate risks, increase revenue - not feature/function marketing.

What Success Looks Like (first 69 months)

• A repeatable pipeline engine is in place (ABM + demand + events + partner motions) with targets, conversion standards, and weekly accountability.
• Marketing and Sales are running as one system: shared pipeline plan, shared definitions, shared dashboards, and shared followup discipline.
• Vertical messaging and campaigns are live and performing in priority markets (Life Sciences/Pharma, Oil & Gas, and Automotive).
• Partner comarketing is producing measurable meetings and opportunities (not logo swaps or vanity activity).

Core Responsibilities

1) Own Pipeline With Sales (Accountability, Not Support)

• Coown the pipeline number with Sales: pipeline plan, source mix, monthly targets, and conversion requirements.
• Define and enforce lifecycle definitions with Sales (MQL/SQL/SAL/Opp) and improve performance with data.
• Tie marketing execution to meetings created, opportunities opened, and revenue influence not impressions.
• Own and refine Atheers narrative, positioning, and messaging aligned to our stage and target markets.
• Translate workflowlevel pain into marketready language: what changes operationally, why it matters, and how leaders measure success.
• Build/maintain highimpact assets: vertical onepagers, usecase briefs, proof stories, demo storylines, battlecards, objection handling.

3) ABM + Demand Generation Engine

• Design and run ABM programs by vertical and ICP (target account lists, intent, offers, campaigns, conversion paths).
• Launch integrated campaigns coordinating BDR + AE outreach with marketing air cover.
• Operate like a performance leader: double down on winners, kill what doesnt convert, and continuously optimize.

4) BDR Orchestration & TopofFunnel Discipline

• Partner with Sales leadership to align BDR activity to priority accounts and active campaigns.
• Ensure BDR execution has the targeting, talk tracks, sequences, and conversion standards required.
• Connect the system: campaign outreach meeting opportunity with measurable handoffs and followup.

5) Partner Marketing (OEM / VAR / SI Ecosystem)

• Build and run partner comarketing and coselling enablement with OEM/VAR/SI partners:
• Joint value props and packaged offers
• Cobranded assets and partnerready messaging kits
• Joint webinars/events with tracked outcomes
• Lead routing, followup SLAs, and pipeline reporting
• Coordinate with Partner Manager to prioritize partners based on pipeline and revenue contribution.

6) Field Marketing & Events

• Execute priority events (e.g., PowerGen and vertical shows) with a meetingfirst approach:
• Prebooked meetings, account outreach, partner alignment, postevent conversion workflow
• Build a repeatable eventtopipeline playbook.
• Run marketing through HubSpot with clean campaign structure, attribution discipline, and dashboards.
• Deliver weekly reporting on funnel performance, conversion rates, velocity, and pipeline health.
• Establish and enforce a GTM operating cadence across Marketing, Sales, BDR, and Partners.

Qualifications

• 10+ years in B2B marketing with clear ownership of pipeline outcomes (not just awareness).
• Proven success running ABM + demand generation in enterprise / industrial / operations environments.
• Must have experience marketing into at least one of: Life Sciences/Pharma, Oil & Gas, or Automotive (all three not required; at least one required).
• Strong ability to craft outcomedriven messaging for operational buyers (quality, safety, compliance, service, maintenance, reliability).
• Comfortable being handson: creating campaigns and assets, launching programs, measuring performance, and iterating quickly.
• Knows how to and wants to work in a startup environment.

Strongly Preferred (Partner/Channel)

• Demonstrated experience executing partner marketing with OEMs, VARs, and/or SIs:
• Comarketing that generates measurable pipeline
• Partner enablement kits and joint campaign execution
• Operational followup rigor so partner leads dont die in the cracks

Attributes We Expect

• Execution and resultsdriven: owns the number, builds the system, and delivers outcomes.
• High bar for clarity: simple story, sharp offers, easytosell collateral.
• Tight collaborator with Sales and Product; low ego, high accountability.
• Comfortable operating in a fastmoving startup environment with direct responsibility.

Seniority level: Director

Employment type: Fulltime

Job function: Marketing and Sales

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