Cognibox
Competitive Marketing Program Manager/Senior Manager
Cognibox, Granite Heights, Wisconsin, United States
Competitive Marketing Program Manager/Senior Manager
Department:
Marketing
Employment Type:
Permanent
Location:
Remote, United States
Reporting To:
Director of Industry Marketing & ABM
Description Veriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers. This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.
We are seeking a competitive program marketer to lead high-impact campaigns and initiatives that strengthen Veriforce’s competitive position in the market. This role is perfect for someone with a hate-to-lose mindset: a highly driven, proactive marketer who thrives on outmaneuvering competitors and loves to win.
You will be at the center of developing and executing programs that directly target competitor accounts, enabling the field with cutting-edge messaging and toolkits, and fueling pipeline growth across priority industries. You will also build and maintain sophisticated competitive account lists informed by multiple data sources, industry signals, and buying cycles.
You will work cross-functionally with Product Marketing, Sales, SDR, and Customer Success to create and scale competitive programs, from online campaigns to executive dinners, webinars, and targeted displacement strategies. Travel to industry events (20–40%) is required to ensure competitive presence and field activation. This is a highly visible role with a direct tie to revenue and win-rate impact.
What that means day-to-day: Competitive Campaigns & Programs
Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents.
Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities.
Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies.
Partner with Sales and SDR leadership to align competitive plays with account-level strategies.
Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns.
Competitive Intelligence & Account List Management
Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.).
Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns.
Utilize contractor benchmarking data to guide competitive campaign themes and asset development.
Sales Enablement & Field Support
Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides.
Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.).
Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment.
Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk.
Event Integration
Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events.
Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations.
Cross-Functional Collaboration
Partner with Product Marketing to refine competitive positioning and messaging by industry and persona.
Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns.
Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges.
Measurement & Optimization
Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share.
Report performance to marketing and sales leadership; recommend optimizations for scale and ROI.
What you’ll need to be successful: The ideal candidate will bring 5–9+ years of experience in B2B Product Marketing, Demand Marketing, or Competitive Intelligence, preferably within a SaaS environment. They will have a proven track record of marketing to complex buying groups and regulated industries such as utilities, manufacturing, chemicals, or energy. Experience supporting industry- or vertical-based go-to-market strategies is required. The candidate should be familiar with Salesforce and marketing automation platforms such as Pardot, and have exposure to account-based marketing (ABM) platforms including Propensity, 6sense, Demandbase, or Terminus.
What you’ll get in return: Here are just a few of the great reasons you should join our team!
Work with a global team! We have colleagues and customers across North America and overseas.
Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
Veriforce provides
100% paid employee medical and dental insurance
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work
All job offers will be contingent on successful completion of a drug screen and background check.
#J-18808-Ljbffr
Marketing
Employment Type:
Permanent
Location:
Remote, United States
Reporting To:
Director of Industry Marketing & ABM
Description Veriforce® is a recognized leader in delivering comprehensive, integrated supply chain risk management solutions that help bring workers home safely and optimize business performance. The company’s SaaS safety and compliance platform, data integrity and verification practices, and standardized safety training programs empower leading organizations to drive safety and compliance into their supply chains and down to the worker level. As the world’s largest supply chain risk management network, Veriforce partners with over 3,200 hiring companies in over 130 countries, serving more than 80,000 contractors, over 7,000 authorized instructors and evaluators, and millions of individual workers. This network makes Veriforce the preferred partner for companies that strive to ensure a safe, qualified third-party workforce. Company offices are in the U.S., Canada, South Africa, the U.K., and Australia.
We are seeking a competitive program marketer to lead high-impact campaigns and initiatives that strengthen Veriforce’s competitive position in the market. This role is perfect for someone with a hate-to-lose mindset: a highly driven, proactive marketer who thrives on outmaneuvering competitors and loves to win.
You will be at the center of developing and executing programs that directly target competitor accounts, enabling the field with cutting-edge messaging and toolkits, and fueling pipeline growth across priority industries. You will also build and maintain sophisticated competitive account lists informed by multiple data sources, industry signals, and buying cycles.
You will work cross-functionally with Product Marketing, Sales, SDR, and Customer Success to create and scale competitive programs, from online campaigns to executive dinners, webinars, and targeted displacement strategies. Travel to industry events (20–40%) is required to ensure competitive presence and field activation. This is a highly visible role with a direct tie to revenue and win-rate impact.
What that means day-to-day: Competitive Campaigns & Programs
Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents.
Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities.
Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies.
Partner with Sales and SDR leadership to align competitive plays with account-level strategies.
Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns.
Competitive Intelligence & Account List Management
Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.).
Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns.
Utilize contractor benchmarking data to guide competitive campaign themes and asset development.
Sales Enablement & Field Support
Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides.
Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.).
Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment.
Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk.
Event Integration
Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events.
Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations.
Cross-Functional Collaboration
Partner with Product Marketing to refine competitive positioning and messaging by industry and persona.
Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns.
Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges.
Measurement & Optimization
Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share.
Report performance to marketing and sales leadership; recommend optimizations for scale and ROI.
What you’ll need to be successful: The ideal candidate will bring 5–9+ years of experience in B2B Product Marketing, Demand Marketing, or Competitive Intelligence, preferably within a SaaS environment. They will have a proven track record of marketing to complex buying groups and regulated industries such as utilities, manufacturing, chemicals, or energy. Experience supporting industry- or vertical-based go-to-market strategies is required. The candidate should be familiar with Salesforce and marketing automation platforms such as Pardot, and have exposure to account-based marketing (ABM) platforms including Propensity, 6sense, Demandbase, or Terminus.
What you’ll get in return: Here are just a few of the great reasons you should join our team!
Work with a global team! We have colleagues and customers across North America and overseas.
Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to
Veriforce provides
100% paid employee medical and dental insurance
Monthly contributions to Health Savings Accounts
A 401(k) match that is immediately fully vested
Outstanding time off benefits
Paid time off for volunteer activities
Remote work
All job offers will be contingent on successful completion of a drug screen and background check.
#J-18808-Ljbffr