Pathways
Benefits
Bonus based on performance
Competitive salary
Flexible schedule
Paid time off
Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.
Vice President of Marketing Compensation Base Salary:
$120,000/year
Total Compensation Total Compensation:
$120,000–$150,000+
Base salary plus performance incentives tied directly to:
Franchise growth
CAC/CPL efficiency
Funnel and conversion performance
Systemwide revenue lift
Key Responsibilities Growth Leadership
Own the full marketing performance strategy across paid media, funnels, and customer journeys.
Drive alignment across marketing, design, development, and operations to ensure smooth execution.
Lead bi‑monthly performance reviews with leadership to drive clarity, priorities, and next actions.
Paid Media & Funnel Optimization
Own Meta + Google strategy, budget allocation, and scaling.
Build and optimize franchise‑ready funnels that consistently generate booked calls and high‑quality leads.
Reduce CAC through aggressive creative, audience, and funnel testing.
Tracking & Systems
Own the tracking infrastructure: Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
Ensure accurate tracking for appointments, lead quality, follow‑up, and conversion outcomes.
Analytics & Reporting
Monitor performance across ads, content, funnels, and user behavior.
Deliver weekly insights with clear, actionable priorities that drive growth.
Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.
#J-18808-Ljbffr
Bonus based on performance
Competitive salary
Flexible schedule
Paid time off
Special Strong is scaling nationwide—expanding from 25 to 100+ locations. We need a senior operator who can build, manage, and scale our digital growth engine. This role owns full-funnel performance across paid media, funnels, tracking, analytics, and the systems that drive appointments, revenue, and franchise expansion.
Vice President of Marketing Compensation Base Salary:
$120,000/year
Total Compensation Total Compensation:
$120,000–$150,000+
Base salary plus performance incentives tied directly to:
Franchise growth
CAC/CPL efficiency
Funnel and conversion performance
Systemwide revenue lift
Key Responsibilities Growth Leadership
Own the full marketing performance strategy across paid media, funnels, and customer journeys.
Drive alignment across marketing, design, development, and operations to ensure smooth execution.
Lead bi‑monthly performance reviews with leadership to drive clarity, priorities, and next actions.
Paid Media & Funnel Optimization
Own Meta + Google strategy, budget allocation, and scaling.
Build and optimize franchise‑ready funnels that consistently generate booked calls and high‑quality leads.
Reduce CAC through aggressive creative, audience, and funnel testing.
Tracking & Systems
Own the tracking infrastructure: Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems.
Diagnose and resolve attribution gaps, pixel issues, and data inconsistencies fast.
Ensure accurate tracking for appointments, lead quality, follow‑up, and conversion outcomes.
Analytics & Reporting
Monitor performance across ads, content, funnels, and user behavior.
Deliver weekly insights with clear, actionable priorities that drive growth.
Identify trends, risks, and opportunities early to prevent performance declines and accelerate wins.
#J-18808-Ljbffr