Logo
Nichols College

Go-To-Market Associate

Nichols College, Dudley, Massachusetts, us, 01571

Save Job

and the job listing Expires on February 12, 2026

Reports to: CEO

Start Date:

August 1st, 2026

Schedule:

6 days a week, 60+ hours a week

Company Overview SideCoach Sports is a youth sports technology company that connects college athletes with youth athletes for private lessons, while also building purpose-built software for university athletic programs to manage camps and related operations.

Founded by former Division I athletes, SideCoach Sports exists to expand access to elite coaching, empower college athletes to monetize their expertise, and provide universities with technology that saves time and improves operational efficiency for camps and events.

The company is backed by a private investor and is in an early-stage, fast-moving phase of growth. This role is designed for someone who wants to help build a company from the ground up.

Role Overview We are hiring a Go-To-Market leader to work directly under the CEO and play a critical role across sales, partnerships, athlete onboarding, marketing, and strategic execution.

This is a high-exposure, high-ownership role. You will work closely with university partners, college athletes, and internal leadership to help grow SideCoach Sports from the ground up. As the company scales, this position is expected to evolve into a formal leadership role, with responsibility for managing future hires and owning key functions.

This role is ideal for a recent college graduate who is ambitious, curious, highly organized, and excited by the opportunity to learn quickly inside an early-stage startup.

Key Responsibilities Go-To-Market & University Partnerships

Support sales efforts and outbound initiatives to universities and athletic programs

Help manage and maintain relationships with existing university partners

Serve as a point of contact for feedback, product requests, and operational improvements

Assist in onboarding new universities and supporting successful launches

Recruit and onboard college athletes onto the SideCoach platform

Help athletes set up private lessons and camps

Coordinate logistics, communication, and scheduling for camps and events

Ensure a high-quality experience for athletes using the platform

Marketing & Customer Retention

Help manage a marketing and promotions budget

Execute outbound email campaigns for customer retention and re-engagement

Support promotional initiatives for camps, lessons, and platform growth

Work closely with leadership to test, measure, and iterate on marketing efforts

Data, Analysis & Strategic Support

Review and analyze performance data to identify trends and opportunities

Build and maintain Excel models, trackers, and dashboards

Assist with PowerPoint slide decks for internal planning, partners, and investors

Cross-Functional & Leadership Development

Act as a generalist across operations, sales, marketing, and strategy

Take initiative on new projects and problem areas as they arise

Over time, help train and manage new hires as the team expands

Contribute to building SideCoach Sports’ culture, processes, and standards

Qualifications & Requirements Required

Bachelor’s degree with at least 1 full-time internship

No full-time experience post-graduation required

Strong communication skills – written, verbal, and interpersonal

Comfort working directly with customers and external partners

Proficiency in Excel and PowerPoint

Highly organized, reliable, and detail-oriented

Ability to learn quickly and adapt in a fast-changing environment

Willingness to take initiative, push boundaries, and own outcomes

Preferred (Not Required)

Experience working with customers, sales, or partnerships

Familiarity with startups, athletics, or youth sports

Comfort reviewing data and drawing basic insights

Willingness to learn basic coding or analytics tools (e.g., R)

Experience building slide decks, reports, or models for leadership

We do not expect deep technical expertise – we care far more about curiosity, judgment, and the ability to learn on the job.

Someone who:

Wants to build something meaningful from an early stage

Is comfortable wearing many hats

Learns fast and takes feedback seriously

Cares deeply about customers and execution

Wants real responsibility early in their career

Aspires to grow into leadership as the company scales

As SideCoach Sports grows, this role is expected to expand into a formal leadership position, with increased ownership over go-to-market strategy, team management, and execution. High performers will be trusted with greater responsibility and visibility across the organization.

Why Join SideCoach Sports

Work directly with the CEO and founding team

Gain hands-on experience across sales, marketing, strategy, and operations

Be part of a privately backed startup

Build foundational skills that compound over your career

Help shape the future of youth sports and athlete opportunities

What We Offer

Direct access to and mentorship from the CEO

Early responsibility and ownership across core business functions

Accelerated learning and leadership development in an early-stage startup

The chance to help shape go-to-market strategy and company operations

A mission-driven environment focused on real impact in youth sports

Health Insurance (Stipend)

Stock Options (Equity)

How to Apply Interested candidates should email a brief introduction and resume to:

Luke@sidecoachsports.com

Please Include:

Resume (PDF)

A short note explaining why you’re interested in SideCoach Sports and this role

Applications will be reviewed on a rolling basis.

#J-18808-Ljbffr