Technical Marketing Representative

divh2Technical Marketing Representative/h2pAlpine, an ITW company, is a leading provider of building component software, equipment, and the industrys best service to component manufacturers. Partnering with our customers, we help to improve their businesses and make them more productive. We are a leader in delivering software solutions to the construction industry to increase profitability. ITW offers its employees a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures. Alpine is seeking a Technical Marketing Representative for our TrusSteel segment. This position is actively engaged in developing new business opportunities via the architectural, structural engineering, and general contractor communities by strategically identifying specific firms that have potential to grow market for TrusSteel products. Technical sales and marketing presentations to the identified firms will drive increases in TrusSteel specifications and subsequently deliver pull through sales revenue. Collaborates with 80 customers to increase their name recognition and TrusSteel brand awareness on a local level./ph3Core Responsibilities:/h3ulliDeliver clear and concise presentations to targeted audience (architect, engineer or contractor) which deliver the benefits of TrusSteel versus other non-combustible construction materials as well as TrusSteels direct competitors in the cold-formed steel truss marketplace./liliMaintains and continuously improves presentations as required to ensure content matches current building codes, industry standards and TrusSteel specific data. Updates presentation content when dictated by industry trends, market segmentation or overall sales strategy./liliSkilled in using social media (LinkedIn, X) for increasing TrusSteel market awareness though relevant postings which would include customer projects, industry trends and market successes./liliPromptly responds to inquiries received via website and TrusSteel hotline. Able to utilize steelVIEW software for basic truss design questions and interact with engineering team on more involved requests. Disseminates contact information to Sales Manager and/or customers./liliDevelops and maintains a national database of architects, structural engineers and contractors within the light commercial construction marketplace. Utilizes the database for targeted email and social media campaigns. Performs periodic review of contact information within to ensure data is accurate and up to date./liliReviews both Dodge and Reed services to locate regional projects for customers who may be unaware of TrusSteel product offerings. Analyzes data from services to determine specification rates for TrusSteel as well as competitors. Utilizes data to target architectural and engineer contacts that are not currently specifying cold-formed steel trusses or TrusSteel./liliMaintains all records with American Institute of Architects for AIA-CES accreditations and Cold-Formed Steel Engineers Institute for PDH accreditations. Prints and sends completion certificates to attendees of accredited presentations. Keeps abreast of competitor presentations./liliUnderstands the many complimentary products (steel studs, metal deck, etc.) that are utilized in same market space as TrusSteel and identify opportunities for collaboration./liliAttends local and national trade shows as required to further promote the TrusSteel brand. Performs extensive follow-up with all leads via Sales Manager and customers directly./liliUnderstands and supports the organizations short-term and long-term goals. Champions TrusSteels business proposition through value added sales presentations./liliConsidered an industry expert as it relates to cold-formed steel truss products. Must understand and be able to verbally discuss the differences and benefits of the TrusSteel products versus its competitors. Has a full understanding of the truss business from both a material supplier and component manufacturers perspective./li/ulh3Job Requirements:/h3ulliBachelors degree in business, marketing, or equivalent experience./liliMinimum of 5 years of relevant strategic technical sales experience, specifically in the non-residential building industry, with an emphasis on the architectural and structural engineering community./liliRequires comprehensive knowledge of building industry and services./liliProven value-added selling and account management skills with strong financial acumen./liliMust possess excellent written and verbal communication skills./liliMust be proficient at public speaking and presentation skills./liliStrong interpersonal skills with the ability to tailor communication style to audience./liliProven ability to establish and maintain strong relationships, internal and external./liliUp to 50% travel required. Occasional weekend travel and trade show attendance required./li/ulpITW is an equal opportunity employer. We value our colleagues unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential. As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws./p/div