National Association of Independent Schools
Admission Associate for Marketing and Communications
National Association of Independent Schools, Boston, Massachusetts, us, 02298
Position Overview
Boston Trinity Academy (BTA) seeks a dynamic and strategic Admission Associate for Marketing and Communications to marketing, communications, and enrollment initiatives. This leadership role will be responsible for developing and executing integrated marketing strategies that enhance BTA's brand presence, support enrollment goals, and strengthen relationships with our school community and broader constituency.
Key Responsibilities Strategic Marketing & Brand Management
Implement comprehensive marketing strategies aligned with BTA's mission, values, and strategic goals
Ensure brand consistency across all communications channels and materials
Manage the school's digital presence including website, social media platforms, and online marketing campaigns
Maintain brand guidelines and ensure adherence across all departments
Enrollment Marketing & Admissions Support
Work as a member of the Admissions team to develop targeted marketing campaigns that attract prospective families
Create compelling marketing materials including brochures, digital content, and multimedia presentations
Coordinate marketing efforts for admissions events, open houses, and school tours
Analyze enrollment trends and market research to support decisionmaking
Communications & Public Relations
Serve as primary spokesperson and media contact for external communications
Develop and distribute internal communications including newsletters, announcements, and weekly bulletins
Manage crisis communications and reputation management as needed
Coordinate with leadership on major announcements and institutional messaging
Content Creation & Digital Marketing
Implement content strategy across all platforms including website, social media, print materials, and email campaigns
Manage photography and videography projects to capture school life and academic programs
Create engaging content that showcases student achievements, faculty excellence, and school culture
Implement SEO strategies and monitor digital analytics to optimize online presence
Community Relations & Events
Coordinate marketing support for major school events including Homecoming, fundraisers, Drama productions and community gatherings
Develop relationships with local media, community organizations, and educational partners
Support alumni relations and development office initiatives through strategic communications
Manage vendor relationships for marketing services, printing, and promotional materials
Team Leadership & Budget Management
Supervise Advancement team members on cross functional projects
Collaborate closely with Admissions and Enrollment teams to align marketing strategies with enrollment goals
Manage annual marketing budget and track ROI on marketing investments
Coordinate with academic departments to promote programs and achievements
Collaborate with Development office on fundraising communications and campaigns
Required Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, or related field
3-5 years of progressive marketing and communications experience
Experience in educational marketing or non-profit sector preferred
Demonstrated success in digital marketing and social media management
Skills & Competencies
Excellent written and verbal communication skills
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Strong understanding of SEO principles and implementation strategies
Experience with WordPress content management and website administration
Proficiency in Blackbaud database management and reporting systems
Strong project management and organizational abilities
Experience with graphic design software and content management systems
Knowledge of current digital marketing trends and best practices
Personal Qualities
Alignment with Boston Trinity Academy's Christian mission and values
Strong interpersonal skills and ability to work collaboratively
Creative problem-solving abilities and strategic thinking
High attention to detail and ability to manage multiple priorities
Professional demeanor and ability to represent the school externally
Preferred Qualifications
Master's degree in Marketing, Communications, or MBA
Experience with independent school marketing and enrollment management
Background in crisis communications and reputation management
Bilingual capabilities (Spanish preferred)
Strong understanding of technology systems and ability to adapt to new platforms
Graphic design experience and proficiency with design software
Photography and videography skills
Compensation & Benefits Boston Trinity Academy offers a competitive compensation package commensurate with experience, including:
Comprehensive health, dental, and vision insurance
Retirement plan with employer contribution
Professional development opportunities
Flexible work arrangements
Application Process Interested candidates should submit:
Cover letter detailing alignment with BTA's mission and relevant experience
Current resume
Portfolio of marketing work and campaigns (digital portfolio preferred)
Three professional references
#J-18808-Ljbffr
Key Responsibilities Strategic Marketing & Brand Management
Implement comprehensive marketing strategies aligned with BTA's mission, values, and strategic goals
Ensure brand consistency across all communications channels and materials
Manage the school's digital presence including website, social media platforms, and online marketing campaigns
Maintain brand guidelines and ensure adherence across all departments
Enrollment Marketing & Admissions Support
Work as a member of the Admissions team to develop targeted marketing campaigns that attract prospective families
Create compelling marketing materials including brochures, digital content, and multimedia presentations
Coordinate marketing efforts for admissions events, open houses, and school tours
Analyze enrollment trends and market research to support decisionmaking
Communications & Public Relations
Serve as primary spokesperson and media contact for external communications
Develop and distribute internal communications including newsletters, announcements, and weekly bulletins
Manage crisis communications and reputation management as needed
Coordinate with leadership on major announcements and institutional messaging
Content Creation & Digital Marketing
Implement content strategy across all platforms including website, social media, print materials, and email campaigns
Manage photography and videography projects to capture school life and academic programs
Create engaging content that showcases student achievements, faculty excellence, and school culture
Implement SEO strategies and monitor digital analytics to optimize online presence
Community Relations & Events
Coordinate marketing support for major school events including Homecoming, fundraisers, Drama productions and community gatherings
Develop relationships with local media, community organizations, and educational partners
Support alumni relations and development office initiatives through strategic communications
Manage vendor relationships for marketing services, printing, and promotional materials
Team Leadership & Budget Management
Supervise Advancement team members on cross functional projects
Collaborate closely with Admissions and Enrollment teams to align marketing strategies with enrollment goals
Manage annual marketing budget and track ROI on marketing investments
Coordinate with academic departments to promote programs and achievements
Collaborate with Development office on fundraising communications and campaigns
Required Qualifications Education & Experience
Bachelor's degree in Marketing, Communications, Public Relations, or related field
3-5 years of progressive marketing and communications experience
Experience in educational marketing or non-profit sector preferred
Demonstrated success in digital marketing and social media management
Skills & Competencies
Excellent written and verbal communication skills
Proficiency in marketing automation platforms, CRM systems, and analytics tools
Strong understanding of SEO principles and implementation strategies
Experience with WordPress content management and website administration
Proficiency in Blackbaud database management and reporting systems
Strong project management and organizational abilities
Experience with graphic design software and content management systems
Knowledge of current digital marketing trends and best practices
Personal Qualities
Alignment with Boston Trinity Academy's Christian mission and values
Strong interpersonal skills and ability to work collaboratively
Creative problem-solving abilities and strategic thinking
High attention to detail and ability to manage multiple priorities
Professional demeanor and ability to represent the school externally
Preferred Qualifications
Master's degree in Marketing, Communications, or MBA
Experience with independent school marketing and enrollment management
Background in crisis communications and reputation management
Bilingual capabilities (Spanish preferred)
Strong understanding of technology systems and ability to adapt to new platforms
Graphic design experience and proficiency with design software
Photography and videography skills
Compensation & Benefits Boston Trinity Academy offers a competitive compensation package commensurate with experience, including:
Comprehensive health, dental, and vision insurance
Retirement plan with employer contribution
Professional development opportunities
Flexible work arrangements
Application Process Interested candidates should submit:
Cover letter detailing alignment with BTA's mission and relevant experience
Current resume
Portfolio of marketing work and campaigns (digital portfolio preferred)
Three professional references
#J-18808-Ljbffr