Syracuse University
Associate Director, Marketing and Communications
Syracuse University, Syracuse, New York, United States
Associate Director, Marketing and Communications
Job Title Associate Director, Marketing and Communications Location Campus Commitment to On-Campus Experience Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in‑person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy. Pay Range Pay Range $72,500 - $90,000 Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level S5 FLSA Status FLSA Status Exempt Hours Standard University business hours 8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer) Hours may vary based on operational needs. Job Type Job Type Full-time Unionized Position Code Not Applicable Job Description The Associate Director of Marketing & Communications at the Martin J. Whitman School of Management is a key member of the communications team and plays a central role in executing the school’s integrated marketing, branding and communications strategy. Reporting to the Executive Director, this position develops high‑impact content that elevates Whitman’s reputation, strengthens engagement and supports priorities across academics, research, admissions, alumni relations and the student experience. The Associate Director leads editorial planning and storytelling, writing and editing articles, faculty and student features, event coverage and strategic communications across digital platforms. The role also manages major publications, including Whitman’s spring digital magazine and fall School Report. In collaboration with the school’s graphic designer, communications assistant and digital content/social media specialist, the Associate Director helps coordinate daily communications activities such as website updates, press releases, marketing materials, media relations support and event promotion. The role builds partnerships across departments to ensure consistent messaging, brand alignment and high editorial standards that reflect the goals of Whitman and Syracuse University. Education and Experience Bachelor’s degree in communications, journalism, marketing, public relations or a related field. 5+ years of professional experience in marketing, communications, editorial content development or a related discipline. Experience in higher education communications, marketing, public relations and/or journalism. Skills and Knowledge Familiarity with content management systems (CMS), email marketing tools and project management systems. Understanding of digital marketing, SEO principles and evolving communication trends. Experience supervising or coordinating the work of interns, assistants or content contributors. Comfort working with data, analytics and strategic reporting. Experience managing editorial calendars, publications or multi‑piece content projects. Ability to translate complex information, especially faculty research, into accessible, engaging content. Strong organizational skills with the ability to manage multiple projects on deadline. Ability to work collaboratively with colleagues across academic and administrative units. Demonstrated ability to build and maintain strong relationships with diverse stakeholders. Commitment to the mission and values of the Whitman School. Responsibilities Write, edit and produce feature stories, news articles, faculty research profiles, student and alumni spotlights, announcements and event recaps for Whitman’s website and digital channels. Ensure accuracy, clarity, tone alignment and adherence to brand and editorial standards. Strategic Marketing & Communications Implementation
Assist the Executive Director in executing the Whitman School’s integrated marketing and communications strategy. Translate strategic goals into actionable communication plans, campaigns and content calendars that support enrollment, reputation‑building and stakeholder engagement. Publication Management
Oversee planning, content development, editing and production of the annual spring digital magazine and the fall School Report. Coordinate content workflows, collaborate with internal contributors and ensure high‑quality digital presentation and timely delivery. Work closely with the graphic designer, communications assistant and digital content/social media specialist to manage daily workflows, including website updates, press releases, design needs, event execution and promotion, photography coordination and digital asset development. Serve as a key point of contact for cross‑school communication requests. Public Relations & Media Support
Draft and distribute press releases, assist with media outreach, coordinate with SU’s central communications team and contribute to reputation‑building initiatives. Support faculty experts with media and event preparation as needed. Physical Requirements Not Applicable Tools/Equipment Not Applicable Application Instructions In addition to completing an online application, please attach a resume and cover letter. EEO Statement Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans Syracuse University has a long history of engaging veterans and the military‑connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class‑leading initiatives focused on making an SU degree accessible and affordable to the post‑9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Respectful and Welcoming Community Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
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Job Title Associate Director, Marketing and Communications Location Campus Commitment to On-Campus Experience Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in‑person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy. Pay Range Pay Range $72,500 - $90,000 Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level S5 FLSA Status FLSA Status Exempt Hours Standard University business hours 8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer) Hours may vary based on operational needs. Job Type Job Type Full-time Unionized Position Code Not Applicable Job Description The Associate Director of Marketing & Communications at the Martin J. Whitman School of Management is a key member of the communications team and plays a central role in executing the school’s integrated marketing, branding and communications strategy. Reporting to the Executive Director, this position develops high‑impact content that elevates Whitman’s reputation, strengthens engagement and supports priorities across academics, research, admissions, alumni relations and the student experience. The Associate Director leads editorial planning and storytelling, writing and editing articles, faculty and student features, event coverage and strategic communications across digital platforms. The role also manages major publications, including Whitman’s spring digital magazine and fall School Report. In collaboration with the school’s graphic designer, communications assistant and digital content/social media specialist, the Associate Director helps coordinate daily communications activities such as website updates, press releases, marketing materials, media relations support and event promotion. The role builds partnerships across departments to ensure consistent messaging, brand alignment and high editorial standards that reflect the goals of Whitman and Syracuse University. Education and Experience Bachelor’s degree in communications, journalism, marketing, public relations or a related field. 5+ years of professional experience in marketing, communications, editorial content development or a related discipline. Experience in higher education communications, marketing, public relations and/or journalism. Skills and Knowledge Familiarity with content management systems (CMS), email marketing tools and project management systems. Understanding of digital marketing, SEO principles and evolving communication trends. Experience supervising or coordinating the work of interns, assistants or content contributors. Comfort working with data, analytics and strategic reporting. Experience managing editorial calendars, publications or multi‑piece content projects. Ability to translate complex information, especially faculty research, into accessible, engaging content. Strong organizational skills with the ability to manage multiple projects on deadline. Ability to work collaboratively with colleagues across academic and administrative units. Demonstrated ability to build and maintain strong relationships with diverse stakeholders. Commitment to the mission and values of the Whitman School. Responsibilities Write, edit and produce feature stories, news articles, faculty research profiles, student and alumni spotlights, announcements and event recaps for Whitman’s website and digital channels. Ensure accuracy, clarity, tone alignment and adherence to brand and editorial standards. Strategic Marketing & Communications Implementation
Assist the Executive Director in executing the Whitman School’s integrated marketing and communications strategy. Translate strategic goals into actionable communication plans, campaigns and content calendars that support enrollment, reputation‑building and stakeholder engagement. Publication Management
Oversee planning, content development, editing and production of the annual spring digital magazine and the fall School Report. Coordinate content workflows, collaborate with internal contributors and ensure high‑quality digital presentation and timely delivery. Work closely with the graphic designer, communications assistant and digital content/social media specialist to manage daily workflows, including website updates, press releases, design needs, event execution and promotion, photography coordination and digital asset development. Serve as a key point of contact for cross‑school communication requests. Public Relations & Media Support
Draft and distribute press releases, assist with media outreach, coordinate with SU’s central communications team and contribute to reputation‑building initiatives. Support faculty experts with media and event preparation as needed. Physical Requirements Not Applicable Tools/Equipment Not Applicable Application Instructions In addition to completing an online application, please attach a resume and cover letter. EEO Statement Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Commitment to Supporting and Hiring Veterans Syracuse University has a long history of engaging veterans and the military‑connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class‑leading initiatives focused on making an SU degree accessible and affordable to the post‑9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members. Commitment to a Respectful and Welcoming Community Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
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