Meltwater Group
Location: Miami, FL, United States
Date Posted: Jan 6, 2026
Category: Marketing
What You’ll Do
Serve as the primary Marketo administrator and operational support resource for AMER demand generation teams
Build, execute, and optimize Marketo programs and campaigns in partnership with field marketing
Manage the Marketo–Salesforce relationship related to lead flow, campaign configuration, data sync, and core reporting
Understand and support marketing technology integrations including CRM, webinar platforms, and data enrichment tools
Monitor and maintain data quality within Marketo in coordination with Salesforce and other data stakeholders
Manage the AMER contact database, including list uploads, segmentation, and ongoing data hygiene standards
Optimize email deliverability in alignment with best practices and compliance requirements
Support prioritized requests for reporting, functionality, and process guidance within established SLAs
Communicate proactively with peers, managers, and leadership on plans, progress, risks, and dependencies
Identify and implement opportunities to improve operational efficiency and automation across marketing disciplines
Contribute to the development and documentation of processes, standards, and best practices
Stay current on trends and advancements in marketing automation, email and nurture marketing, and global data privacy regulations
Support essential marketing operations initiatives and other duties as required
What You’ll Bring
3-5+ years of hands‑on experience with Marketo and Salesforce, ideally in a global B2B environment supporting full demand generation and lead lifecycle management
Marketo certification preferred; HubSpot experience a plus
Strong understanding of the technical relationship between marketing automation platforms and Salesforce, including data sync, field mapping, campaign configuration, dashboards, and reporting
Demonstrated ability to learn, evaluate, and operationalize new marketing technologies
Knowledge of email deliverability requirements and data privacy regulations across North America, EMEA, and APAC
Strong problem‑solving, analytical, prioritization, and execution skills with exceptional attention to detail
Proven ability to manage multiple concurrent initiatives in a fast‑paced, changing environment
Collaborative mindset with the ability to influence without authority and build strong cross‑functional relationships
Ability to independently manage tasks and projects with consistency, reliability, and sound judgment
Strong written and verbal communication skills, with the ability to translate complex processes and data into clear, actionable insights
Track record of delivering high‑quality work on time and within defined guidelines
Technical Skills
Marketing automation and CRM platforms, including Marketo and Salesforce, with hands‑on experience supporting campaign execution, lead management, and reporting
Project management tools such as Asana (or similar), with an emphasis on task ownership, documentation, and follow‑through
Webinar and virtual event platforms such as ON24, Goldcast, and Cvent, including integrations and campaign support
Attribution and performance measurement tools, such as Hockeystack or other multi‑touch attribution platforms (preferred, not required)
Familiarity with data and analytics tools such as Snowflake and Tableau (nice to have), in support of reporting, analysis, and visibility into funnel performance
Experience working within a modern B2B marketing technology stack and collaborating across systems with shared ownership
What We Offer
Flexible paid time off that allows you to have an enhanced work‑life balance
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters
Energetic work environment with a hybrid work style, providing the balance you need
Thriving inclusive community and ongoing professional development opportunities to elevate your career
Base Salary of $84,000‑$112,000 USD per year + 5% annual bonus [subject to the terms of the applicable bonus plan]
Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
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What You’ll Do
Serve as the primary Marketo administrator and operational support resource for AMER demand generation teams
Build, execute, and optimize Marketo programs and campaigns in partnership with field marketing
Manage the Marketo–Salesforce relationship related to lead flow, campaign configuration, data sync, and core reporting
Understand and support marketing technology integrations including CRM, webinar platforms, and data enrichment tools
Monitor and maintain data quality within Marketo in coordination with Salesforce and other data stakeholders
Manage the AMER contact database, including list uploads, segmentation, and ongoing data hygiene standards
Optimize email deliverability in alignment with best practices and compliance requirements
Support prioritized requests for reporting, functionality, and process guidance within established SLAs
Communicate proactively with peers, managers, and leadership on plans, progress, risks, and dependencies
Identify and implement opportunities to improve operational efficiency and automation across marketing disciplines
Contribute to the development and documentation of processes, standards, and best practices
Stay current on trends and advancements in marketing automation, email and nurture marketing, and global data privacy regulations
Support essential marketing operations initiatives and other duties as required
What You’ll Bring
3-5+ years of hands‑on experience with Marketo and Salesforce, ideally in a global B2B environment supporting full demand generation and lead lifecycle management
Marketo certification preferred; HubSpot experience a plus
Strong understanding of the technical relationship between marketing automation platforms and Salesforce, including data sync, field mapping, campaign configuration, dashboards, and reporting
Demonstrated ability to learn, evaluate, and operationalize new marketing technologies
Knowledge of email deliverability requirements and data privacy regulations across North America, EMEA, and APAC
Strong problem‑solving, analytical, prioritization, and execution skills with exceptional attention to detail
Proven ability to manage multiple concurrent initiatives in a fast‑paced, changing environment
Collaborative mindset with the ability to influence without authority and build strong cross‑functional relationships
Ability to independently manage tasks and projects with consistency, reliability, and sound judgment
Strong written and verbal communication skills, with the ability to translate complex processes and data into clear, actionable insights
Track record of delivering high‑quality work on time and within defined guidelines
Technical Skills
Marketing automation and CRM platforms, including Marketo and Salesforce, with hands‑on experience supporting campaign execution, lead management, and reporting
Project management tools such as Asana (or similar), with an emphasis on task ownership, documentation, and follow‑through
Webinar and virtual event platforms such as ON24, Goldcast, and Cvent, including integrations and campaign support
Attribution and performance measurement tools, such as Hockeystack or other multi‑touch attribution platforms (preferred, not required)
Familiarity with data and analytics tools such as Snowflake and Tableau (nice to have), in support of reporting, analysis, and visibility into funnel performance
Experience working within a modern B2B marketing technology stack and collaborating across systems with shared ownership
What We Offer
Flexible paid time off that allows you to have an enhanced work‑life balance
Excellent medical, dental, and vision options
401(k) matching, life insurance, commuter benefits, and parental leave plans
Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters
Energetic work environment with a hybrid work style, providing the balance you need
Thriving inclusive community and ongoing professional development opportunities to elevate your career
Base Salary of $84,000‑$112,000 USD per year + 5% annual bonus [subject to the terms of the applicable bonus plan]
Equal Employment Opportunity Statement Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
#J-18808-Ljbffr