Chief Marketing Officer (CMO)
Confidential, Boston, MA, United States
Chief Marketing Officer (CMO)
About the Company
Leading manufacturer & supplier of high-quality athletic equipment & sporting goods
Industry Sporting Goods
Type Privately Held, Private Equity-backed
Founded 1899
Employees 201-500
Categories
Marketing Manufacturing Sporting Goods Consumer Discretionary
Business Classifications
B2C
About the Role
The Company is in search of a Chief Marketing Officer (CMO) to lead the next phase of its global brand evolution. The CMO will be a key strategic partner to the CEO, with a focus on amplifying the brand's presence, strengthening consumer connections, and exploring new market opportunities. This executive will be responsible for global brand leadership, go-to-market strategy, and commercial impact, ensuring that the brand remains the most trusted and influential in its industry. The role demands a world-class marketing leader with a proven track record in brand elevation, digital ecosystems, and consumer insights, particularly in the context of new technologies and emerging market dynamics.
The ideal candidate for the CMO position at the company will have extensive senior leadership experience in global marketing, with a background in consumer brands, particularly in the sporting goods, performance apparel, lifestyle, or technology-driven industries. They should be adept at leading large, diverse marketing teams, driving organizational transformation, and fostering a culture of creativity and high performance. Key qualifications include a strong understanding of digital transformation, AI applications in marketing, and a history of collaborating with product and innovation teams. The successful candidate will be a strategic visionary, innovative, and commercially astute, with a clear track record of driving revenue growth and product adoption through marketing strategy. Personal characteristics should include being humble, authentic, resilient, and adaptable, with a strong commitment to the brand's mission and values.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing
About the Company
Leading manufacturer & supplier of high-quality athletic equipment & sporting goods
Industry Sporting Goods
Type Privately Held, Private Equity-backed
Founded 1899
Employees 201-500
Categories
Marketing Manufacturing Sporting Goods Consumer Discretionary
Business Classifications
B2C
About the Role
The Company is in search of a Chief Marketing Officer (CMO) to lead the next phase of its global brand evolution. The CMO will be a key strategic partner to the CEO, with a focus on amplifying the brand's presence, strengthening consumer connections, and exploring new market opportunities. This executive will be responsible for global brand leadership, go-to-market strategy, and commercial impact, ensuring that the brand remains the most trusted and influential in its industry. The role demands a world-class marketing leader with a proven track record in brand elevation, digital ecosystems, and consumer insights, particularly in the context of new technologies and emerging market dynamics.
The ideal candidate for the CMO position at the company will have extensive senior leadership experience in global marketing, with a background in consumer brands, particularly in the sporting goods, performance apparel, lifestyle, or technology-driven industries. They should be adept at leading large, diverse marketing teams, driving organizational transformation, and fostering a culture of creativity and high performance. Key qualifications include a strong understanding of digital transformation, AI applications in marketing, and a history of collaborating with product and innovation teams. The successful candidate will be a strategic visionary, innovative, and commercially astute, with a clear track record of driving revenue growth and product adoption through marketing strategy. Personal characteristics should include being humble, authentic, resilient, and adaptable, with a strong commitment to the brand's mission and values.
Hiring Manager Title CEO
Travel Percent Less than 10%
Functions
Marketing