Piper Companies is seeking a Senior Director, Product Targeting Strategy to lead the development and execution of targeted marketing strategies for consumer lending products including credit cards, personal loans, and auto loans. This hybrid role , based in Tysons, Virginia, involves close collaboration with cross-functional teams to build data-driven frameworks, optimize campaign performance, and drive profitable growth. We’re looking for a seasoned leader with deep expertise in marketing analytics, segmentation, and financial services product strategy.
Responsibilities
- Develop and implement targeting strategies to expand PenFed’s consumer lending portfolio beyond current membership.
- Collaborate with product partners and Decision Science teams to build propensity and response models.
- Establish a rigorous, data-driven test-and-learn framework to improve campaign effectiveness and profitability.
- Lead a team focused on optimizing direct mail, email, and digital marketing campaigns.
- Design programs to expand direct marketing reach with a focus on positive selection and smart growth.
- Partner with Credit, Marketing, Product, and external data providers to refine segmentation and targeting strategies.
- Monitor industry trends and guide strategic responses to platform and data landscape changes.
- Oversee campaign and channel performance monitoring and reporting.
- Lead ROI studies and evaluate the effectiveness of marketing initiatives.
- Define and manage the full analytics lifecycle to improve credit performance and pull-through.
- Conduct ongoing research to support customer segmentation, competitive positioning, and strategic planning.
Qualifications
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Computer Science, or related field; Master’s preferred.
- 12+ years of experience in targeted marketing campaign strategy and analytics.
- 5+ years of management experience, including team leadership.
- Proven experience with consumer financial products, especially credit card, auto, and personal lending.
- Strong knowledge of statistical modeling, machine learning, and test-and-learn methodologies.
- Proficiency in SQL, R, Python, Excel, and PowerPoint; experience working with large datasets.
- Familiarity with CRM and marketing platforms such as Salesforce and Experian Ascend.
- Excellent communication and presentation skills; ability to synthesize complex data for diverse audiences.
- Demonstrated ability to lead sensitive, high-impact projects and deliver measurable results.
Compensation & Benefits
- Salary Range: $150,000 - $170,000 (based on experience)
- Benefits: Medical, Dental, Vision, 401(k), Paid Time Off, Sick Leave (as required by law), and Holidays
Application Period: Opens August 28, 2025. Applications will be accepted for a minimum of 30 days from the posting date.
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