XDS
Who We Are
XDS Bicycles (Xidesheng Bicycle Co., Ltd.) is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon‑fiber frames. XDS has spent 30 years designing, engineering, and manufacturing bikes under our own roof, with performance that speaks for itself: on roads, in shops, and at the pro level with the XDS Astana Team riding our X‑Lab elite performance bikes to compete at the highest level of international road racing.
XDS’s manufacturing scale, carbon expertise, and vertical integration create a once‑in‑a‑generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:
Over 500,000 complete bikes annually across road, mountain, gravel, city and e‑bike segments
More than 300,000 carbon frames per year from the world’s biggest dedicated carbon‑fiber bike facility
300+ international patents covering T1100+ carbon lay‑ups and proprietary X6 aluminum alloys
Full vertical integration, ensuring speed‑to‑market, supply‑chain resilience and cost leadership
For more info, please check out https://xds.co/
XDS is seeking an
Experiential Marketing Manager , who will be responsible for bringing the X‑LAB brand to life in the real world. This role sits at the intersection of brand, community, trade marketing, and experiential activation. You will manage how our brand shows up at trade shows, dealer events, demos, pop‑ups, launches, and local activations -- turning strategy into physical experiences that build trust, excitement, and long‑term relationships.
You are equal parts
brand storyteller and operations killer . You care deeply about how a brand feels in real life. You are obsessive about details. You love being on the ground, talking to people, solving problems in real time, and turning chaos into clarity. This is not a desk job. You will be on the road, working directly with dealers, partners, riders, media, and ambassadors to make X‑LAB impossible to ignore.
What You’ll Do Brand Activation & Experiential Marketing
Own the planning and execution of all U.S. brand activations, including trade shows, demo tours, launch events, pop‑ups, and dealer gatherings
Translate brand strategy into physical experiences that feel premium, memorable, and on‑brand
Create modular activation playbooks that can be reused and scaled across markets
Ensure every live touchpoint reflects XDS and X‑LAB’s positioning, tone, and standards
Trade Shows & Events
Lead end‑to‑end event planning: logistics, staffing, booth setup, collateral, inventory, and teardown
Act as on‑site brand lead at major industry events (Sea Otter, CABDA, dealer shows, etc.) but you'll be bolstered by other members of the leadership team
Coordinate with PR, sales, and marketing to ensure events drive awareness and conversion
Manage event budgets, timelines, and vendors
Dealer & Partner Engagement
Build strong relationships with key dealers through localized activations and visits
Host in‑store launches, demo days, ride‑outs, and community events
Act as a trusted brand representative in‑market
Gather qualitative feedback from the field and share insights with HQ
Community & Ambassador Programs
Support and activate brand ambassadors, athletes, creators, and partners
Coordinate grassroots events and group rides
Help build a national presence through local momentum
Asset & Collateral Management
Own the physical brand toolkit: signage, banners, demo kits, pop‑up structures, displays, giveaways
Ensure materials are always updated, well‑maintained, and event‑ready
Work with creative and production teams to develop new assets
Feedback Loop & Optimization
Collect insights from dealers, riders, and events
Report on what’s working and what’s not
Continuously improve the brand experience playbook
You’re a Great Fit With:
3–6+ years in field marketing, experiential marketing, brand activation, or events
Experience executing multi‑city activations or trade shows
Strong project management skills with real‑world logistics
Comfort traveling frequently (30–50%+)
Strong interpersonal, organization, and communication skills
Ability to represent the brand with confidence and professionalism
Comfortable lifting, setting up, breaking down, and hustling when needed
You’re a Spectacular Fit With:
Experience in cycling, outdoor, mobility, automotive, or premium consumer brands
Dealer or retail marketing experience
Community‑building or ambassador program experience
Content capture experience (basic video, photo, social)
Familiarity with CRM, event tracking, or lead capture tools
Success Metrics
Dealers are excited to work with us
Events convert into real relationships and real orders
The brand feels alive in every city we touch
Activations are tight, premium, and unmistakably X‑LAB
The field becomes a feedback engine for product and marketing
People remember us
Our Compensation and Benefits
Competitive base salary
Demo bike fleet and comprehensive travel allowances
Generous time off policy
Comprehensive medical, dental, and vision coverage
Office space in beautiful Venice, California
Hybrid‑remote workplace
#J-18808-Ljbffr
XDS Bicycles (Xidesheng Bicycle Co., Ltd.) is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon‑fiber frames. XDS has spent 30 years designing, engineering, and manufacturing bikes under our own roof, with performance that speaks for itself: on roads, in shops, and at the pro level with the XDS Astana Team riding our X‑Lab elite performance bikes to compete at the highest level of international road racing.
XDS’s manufacturing scale, carbon expertise, and vertical integration create a once‑in‑a‑generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:
Over 500,000 complete bikes annually across road, mountain, gravel, city and e‑bike segments
More than 300,000 carbon frames per year from the world’s biggest dedicated carbon‑fiber bike facility
300+ international patents covering T1100+ carbon lay‑ups and proprietary X6 aluminum alloys
Full vertical integration, ensuring speed‑to‑market, supply‑chain resilience and cost leadership
For more info, please check out https://xds.co/
XDS is seeking an
Experiential Marketing Manager , who will be responsible for bringing the X‑LAB brand to life in the real world. This role sits at the intersection of brand, community, trade marketing, and experiential activation. You will manage how our brand shows up at trade shows, dealer events, demos, pop‑ups, launches, and local activations -- turning strategy into physical experiences that build trust, excitement, and long‑term relationships.
You are equal parts
brand storyteller and operations killer . You care deeply about how a brand feels in real life. You are obsessive about details. You love being on the ground, talking to people, solving problems in real time, and turning chaos into clarity. This is not a desk job. You will be on the road, working directly with dealers, partners, riders, media, and ambassadors to make X‑LAB impossible to ignore.
What You’ll Do Brand Activation & Experiential Marketing
Own the planning and execution of all U.S. brand activations, including trade shows, demo tours, launch events, pop‑ups, and dealer gatherings
Translate brand strategy into physical experiences that feel premium, memorable, and on‑brand
Create modular activation playbooks that can be reused and scaled across markets
Ensure every live touchpoint reflects XDS and X‑LAB’s positioning, tone, and standards
Trade Shows & Events
Lead end‑to‑end event planning: logistics, staffing, booth setup, collateral, inventory, and teardown
Act as on‑site brand lead at major industry events (Sea Otter, CABDA, dealer shows, etc.) but you'll be bolstered by other members of the leadership team
Coordinate with PR, sales, and marketing to ensure events drive awareness and conversion
Manage event budgets, timelines, and vendors
Dealer & Partner Engagement
Build strong relationships with key dealers through localized activations and visits
Host in‑store launches, demo days, ride‑outs, and community events
Act as a trusted brand representative in‑market
Gather qualitative feedback from the field and share insights with HQ
Community & Ambassador Programs
Support and activate brand ambassadors, athletes, creators, and partners
Coordinate grassroots events and group rides
Help build a national presence through local momentum
Asset & Collateral Management
Own the physical brand toolkit: signage, banners, demo kits, pop‑up structures, displays, giveaways
Ensure materials are always updated, well‑maintained, and event‑ready
Work with creative and production teams to develop new assets
Feedback Loop & Optimization
Collect insights from dealers, riders, and events
Report on what’s working and what’s not
Continuously improve the brand experience playbook
You’re a Great Fit With:
3–6+ years in field marketing, experiential marketing, brand activation, or events
Experience executing multi‑city activations or trade shows
Strong project management skills with real‑world logistics
Comfort traveling frequently (30–50%+)
Strong interpersonal, organization, and communication skills
Ability to represent the brand with confidence and professionalism
Comfortable lifting, setting up, breaking down, and hustling when needed
You’re a Spectacular Fit With:
Experience in cycling, outdoor, mobility, automotive, or premium consumer brands
Dealer or retail marketing experience
Community‑building or ambassador program experience
Content capture experience (basic video, photo, social)
Familiarity with CRM, event tracking, or lead capture tools
Success Metrics
Dealers are excited to work with us
Events convert into real relationships and real orders
The brand feels alive in every city we touch
Activations are tight, premium, and unmistakably X‑LAB
The field becomes a feedback engine for product and marketing
People remember us
Our Compensation and Benefits
Competitive base salary
Demo bike fleet and comprehensive travel allowances
Generous time off policy
Comprehensive medical, dental, and vision coverage
Office space in beautiful Venice, California
Hybrid‑remote workplace
#J-18808-Ljbffr