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Focus South

Marketing Communications Specialist

Focus South, Atlanta, Georgia, United States, 30383

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We want new, bold, powerful methods of increasing customer acquisition for our clients, all‑while enforcing a branded individualized training program to develop top managers and marketing professionals.

Job Description We are looking to hire a Marketing Communications Specialist to join our team. The Marketing Communications Specialist is responsible for direct marketing programs, branding, and corporate communications. In this role, you will work directly with executive management to design, implement, and facilitate marketing plans, conduct market research, product marketing, create collateral, and social media.

Responsibilities

Coordinate, execute, and deliver winning marketing communications, driving public relations, social media & content marketing in the Focus South region.

Lead the development and execution of communications and marketing initiatives, including research, strategy, and content development.

Develop marketing collateral to include program updates, product development, direct marketing programs, and sales tools.

Serve as liaison between marketing, executive management, and graphics in the execution of sell sheets, advertisements, media packs, tradeshow planning, and all other marketing collateral.

Drive our content marketing campaign and editorial calendar, consistently delivering high‑quality content and optimizing the performance of the campaign.

Own and maintain campaign analytics, prepare progress reports, and continuously advise on enhancements.

Qualifications

Possess a bachelor degree in Marketing and/or Communications

Have 1-2+ years of experience in marketing communications

Confident to challenge our current strategy, new ways to engage our audiences and take our marketing communications to the next level

Experienced in managing content marketing, PR, & social media campaigns, measuring performance, and optimizing workflows

Excellent verbal and written communication skills, as well as the ability to communicate with both external and internal contacts

Demonstrated experience managing social media platforms

Strong knowledge of public relations and marketing concepts

Knowledge of modern website and social media best practices

Ability to build and nurture collaborative relationships

Strong creative and analytical skills

Strong knowledge of all Microsoft Office applications.

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