Financial Communications Society
The Carlyle Group: Digital Experience & MarTech Strategist
Financial Communications Society, New York, New York, us, 10261
The Carlyle Group: Digital Experience & MarTech Strategist
August 1, 2025 The Carlyle Group Role:
Digital Experience & MarTech Strategist The Digital Experience & MarTech Strategist will play a pivotal role in transforming Carlyle’s digital ecosystem—driving strategy through execution to elevate digital experiences and optimize the marketing technology stack. This role is central to enhancing client engagement, acquisition, and retention through seamless, user-centric digital interactions. A key focus will be leading the redesign and redeployment of Carlyle.com, including setting the long-term vision for the firm’s digital presence. This entails overseeing day-to-day execution across user experience (UX), design, content, and technical implementation—while serving as the primary liaison between the marketing team, technical stakeholders, and external agencies. Beyond the website transformation, the strategist will partner closely with the Global Technology & Solutions (GTS) team and internal subject matter experts to evolve Carlyle’s broader marketing technology infrastructure. This highly collaborative role is instrumental in maintaining a consistent brand experience and driving marketing’s operational excellence across Carlyle’s digital touchpoints.
#J-18808-Ljbffr
August 1, 2025 The Carlyle Group Role:
Digital Experience & MarTech Strategist The Digital Experience & MarTech Strategist will play a pivotal role in transforming Carlyle’s digital ecosystem—driving strategy through execution to elevate digital experiences and optimize the marketing technology stack. This role is central to enhancing client engagement, acquisition, and retention through seamless, user-centric digital interactions. A key focus will be leading the redesign and redeployment of Carlyle.com, including setting the long-term vision for the firm’s digital presence. This entails overseeing day-to-day execution across user experience (UX), design, content, and technical implementation—while serving as the primary liaison between the marketing team, technical stakeholders, and external agencies. Beyond the website transformation, the strategist will partner closely with the Global Technology & Solutions (GTS) team and internal subject matter experts to evolve Carlyle’s broader marketing technology infrastructure. This highly collaborative role is instrumental in maintaining a consistent brand experience and driving marketing’s operational excellence across Carlyle’s digital touchpoints.
#J-18808-Ljbffr