Vice President of Marketing & Communications

The Florida Aquarium

Vice President of Marketing & Communications

Position Summary

The Vice President of Marketing & Communications is responsible for developing and implementing marketing and communication strategies designed to unify and amplify The Florida Aquarium’s (TFA) brand and drive attendance. Reporting to the President and CEO, the Vice President of Marketing and Communications will be a key member of the Senior Leadership Team and will lead a dynamic team of marketing and communications professionals in shaping the Aquarium’s growing impact and envisioning new opportunities that strengthen guests’ connection to the Aquarium’s shared purpose.

Responsibilities

Developing and implementing a strategic marketing and communications plan; supporting the execution of TFA’s voice in all owned media channels; guiding the creative development of advertising campaigns; and building strategic partnerships with industry and promotional partners.

Essential Position Functions

• Actively participate as a member of TFA’s Senior Leadership Team to provide strategic input and perspective to advance the Aquarium’s shared purpose, brand, and image, while creating new opportunities to drive attendance
• Develop and implement a comprehensive marketing and communications plan that builds brand awareness and increases affinity for the Aquarium
• Lead and inspire a team of marketing and communications professionals in the coordination of marketing, public relations, promotional events, activations, and strategic initiatives to maximize the TFA’s brand voice and impact
• Ensure all social media, website and advertising messaging is aligned and integrated with the same brand message and voice
• Assist with managing advertising agencies; including providing agencies with strategic input and direction in all campaigns and media plans
• Organize and utilize insights from transaction data, guest research, consumer reviews and visitor interactions to continually refine messaging and tactics
• Develop and share marketing and communications impact reports with organizational leadership
• Support direct reports in developing and managing cooperative strategies and alliances with industry and promotional partners
• Mentor direct reports in various areas, such as coaching, counseling, development and training
• Continually evaluate the effectiveness of marketing and communications initiatives; adjusting plans and budgets as needed
• Responsible for the strategic vision and management of the departmental budget
• Establish strong working relationships with organizational peers to facilitate best-in-class marketing and communications execution
• Collaborate effectively with vendors, donors, members, applicants, guests and board members as necessary
• Identify, build and manage key relationships with marketing and community partners that strengthen the Aquarium brand
• Support all TFA departments in the development of effective public messaging, as necessary
• Ensure that marketing and communications are aligned with and support TFA’s shared purpose, vision and values
• Support TFA’s shared purpose by participating in a Conservation Day of Action shift on an annual basis
• Perform other duties and/or special projects as required by the President/CEO

Education and Experience

• Bachelor’s degree in marketing or related field preferred, or a combination of professional experiences that optimize success in the role
• At least 8 years’ of demonstrated experience in the marketing field
• Ability to set a clear vision, align teams around common objectives, and foster commitment to these objectives
• Ability to inspire breakthrough thinking and strive for continuous improvement
• Ability to work collaboratively with senior management and cross functional teams
• Ability to effectively manage multiple projects simultaneously
• Possess strong influential leadership skills, with the ability to drive alignment across diverse cross‑functional stakeholders at all levels of the organization
• Experience leading agencies and creative resources (internal/external)
• Experience in leveraging data and research to inform strategy and execution
• Prior experience at an aquarium, zoo, attraction, or in tourism field preferred
• Strong written and verbal communication skills
• Strong knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)
• Leadership (Supervisory) – Shows leadership by providing vision and strategies; sets clear expectations and goals for the team that support departmental and organizational goals. Guides staff toward individual accomplishments, departmental, and organizational goals. Exhibits and demonstrates core value competencies. Creates a positive environment in which people are motivated to do their best. Invites input from team and can delegate responsibility appropriately. Recognizes contributions and supports professional growth of staff
• Customer Service Orientation — Listening and understanding the customer (both internal and external) and anticipating and evaluating the customer’s needs; making the customer’s satisfaction a high priority in all areas of responsibility.
• Interpersonal Skills/Teamwork – Works collaboratively within a team and across departments for organizational success. Demonstrates a positive attitude and initiative, seeks to understand before being understood. Fosters a positive, supportive, and encouraging work environment. Demonstrates respect for other’s opinions, trusts in their abilities, and recognizes their contributions.
• Professional/Technical Knowledge – Remains current on developments in the field within and outside the organization; maintains proficiencies.
• Planning and organizing — Establishing a course of action with specific long‑range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans that anticipate changes in the work environment.
• Judgment — Deciding on and committing to an action on the examination of the facts at hand; finding creative solutions to situations and opportunities that arise; taking strategic risks when necessary.
• Concern for Detail — Pays attention to every portion of any task, down to the smallest item
• Communication (oral and written) — Effectively expressing ideas verbally and non‑verbally and actively listening to individuals and groups; preparing and focusing presentations to the characteristics and needs of the audience; expressing ideas clearly and concisely in written form, through memoranda, letters, reports, and other documents.
• Information Gathering and Monitoring — Effectively collects relevant data using questioning or research techniques to monitor and manage projects and people

Typical Physical Requirements

• Sitting (2 to 8 hours per day)
• Standing (2 to 4 hours per day)
• Walking (up to 3 hours per day)
• Bending/stooping, squatting, kneeling — Occasionally
• Climbing stairs — Occasionally
• Reaching above shoulders — Occasionally
• Pushing/pulling, carrying, lifting (up to 50 lbs.) — Occasionally
• Exposure to marked changes in temperature and humidity
• Exposure to dust, fumes and gases
• Excellent vision for proofing and detail work
• Coping with demands (stresses that are associated with the job and/or the work environment so that acceptable levels of performance and overall contribution are maintained
• More than normal talking, including on telephone
• Ability to travel (car, boat, plane, truck) as needed — locally and/or nationally
• Flexibility in working varied days, including weekends, evenings, and holidays as needed

Medical, Vision, Dental, Retirement Savings, EAP and more!

The Florida Aquarium

701 Channelside Dr

Tampa, FL

Phone:

#J-18808-Ljbffr