Association Of Zoos & Aquariums
Vice President of Marketing & Communications
Association Of Zoos & Aquariums, Tampa, Florida, us, 33646
The Florida Aquarium
Vice President of Marketing & Communications
Position Summary
The Vice President of Marketing & Communications is responsible for developing and implementing marketing and communication strategies designed to unify and amplify The Florida Aquarium’s (TFA) brand and drive attendance. Reporting to the President and CEO, the Vice President of Marketing and Communications will be a key member of the Senior Leadership Team and will lead a dynamic team of marketing and communications professionals in shaping the Aquarium’s growing impact and envisioning new opportunities that strengthen guests’ connection to the Aquarium’s shared purpose.
Responsibilities
Developing and implementing a strategic marketing and communications plan; supporting the execution of TFA’s voice in all owned media channels; guiding the creative development of advertising campaigns; and building strategic partnerships with industry and promotional partners.
Essential Position Functions
Actively participate as a member of TFA’s Senior Leadership Team to provide strategic input and perspective to advance the Aquarium’s shared purpose, brand, and image, while creating new opportunities to drive attendance
Develop and implement a comprehensive marketing and communications plan that builds brand awareness and increases affinity for the Aquarium
Lead and inspire a team of marketing and communications professionals in the coordination of marketing, public relations, promotional events, activations, and strategic initiatives to maximize the TFA’s brand voice and impact
Ensure all social media, website and advertising messaging is aligned and integrated with the same brand message and voice
Assist with managing advertising agencies; including providing agencies with strategic input and direction in all campaigns and media plans
Organize and utilize insights from transaction data, guest research, consumer reviews and visitor interactions to continually refine messaging and tactics
Develop and share marketing and communications impact reports with organizational leadership
Support direct reports in developing and managing cooperative strategies and alliances with industry and promotional partners
Mentor direct reports in various areas, such as coaching, counseling, development and training
Continually evaluate the effectiveness of marketing and communications initiatives; adjusting plans and budgets as needed
Responsible for the strategic vision and management of the departmental budget
Establish strong working relationships with organizational peers to facilitate best-in-class marketing and communications execution
Collaborate effectively with vendors, donors, members, applicants, guests and board members as necessary
Identify, build and manage key relationships with marketing and community partners that strengthen the Aquarium brand
Support all TFA departments in the development of effective public messaging, as necessary
Ensure that marketing and communications are aligned with and support TFA’s shared purpose, vision and values
Support TFA’s shared purpose by participating in a Conservation Day of Action shift on an annual basis
Perform other duties and/or special projects as required by the President/CEO
Education and Experience
Bachelor’s degree in marketing or related field preferred, or a combination of professional experiences that optimize success in the role
At least 8 years’ of demonstrated experience in the marketing field
Ability to set a clear vision, align teams around common objectives, and foster commitment to these objectives
Ability to inspire breakthrough thinking and strive for continuous improvement
Ability to work collaboratively with senior management and cross functional teams
Ability to effectively manage multiple projects simultaneously
Possess strong influential leadership skills, with the ability to drive alignment across diverse cross‑functional stakeholders at all levels of the organization
Experience leading agencies and creative resources (internal/external)
Experience in leveraging data and research to inform strategy and execution
Prior experience at an aquarium, zoo, attraction, or in tourism field preferred
Strong written and verbal communication skills
Strong knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)
Leadership (Supervisory) – Shows leadership by providing vision and strategies; sets clear expectations and goals for the team that support departmental and organizational goals. Guides staff toward individual accomplishments, departmental, and organizational goals. Exhibits and demonstrates core value competencies. Creates a positive environment in which people are motivated to do their best. Invites input from team and can delegate responsibility appropriately. Recognizes contributions and supports professional growth of staff
Customer Service Orientation — Listening and understanding the customer (both internal and external) and anticipating and evaluating the customer’s needs; making the customer’s satisfaction a high priority in all areas of responsibility.
Interpersonal Skills/Teamwork – Works collaboratively within a team and across departments for organizational success. Demonstrates a positive attitude and initiative, seeks to understand before being understood. Fosters a positive, supportive, and encouraging work environment. Demonstrates respect for other’s opinions, trusts in their abilities, and recognizes their contributions.
Professional/Technical Knowledge – Remains current on developments in the field within and outside the organization; maintains proficiencies.
Planning and organizing — Establishing a course of action with specific long‑range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans that anticipate changes in the work environment.
Judgment — Deciding on and committing to an action on the examination of the facts at hand; finding creative solutions to situations and opportunities that arise; taking strategic risks when necessary.
Concern for Detail — Pays attention to every portion of any task, down to the smallest item
Communication (oral and written) — Effectively expressing ideas verbally and non‑verbally and actively listening to individuals and groups; preparing and focusing presentations to the characteristics and needs of the audience; expressing ideas clearly and concisely in written form, through memoranda, letters, reports, and other documents.
Information Gathering and Monitoring — Effectively collects relevant data using questioning or research techniques to monitor and manage projects and people
Typical Physical Requirements
Sitting (2 to 8 hours per day)
Standing (2 to 4 hours per day)
Walking (up to 3 hours per day)
Bending/stooping, squatting, kneeling — Occasionally
Climbing stairs — Occasionally
Reaching above shoulders — Occasionally
Pushing/pulling, carrying, lifting (up to 50 lbs.) — Occasionally
Exposure to marked changes in temperature and humidity
Exposure to dust, fumes and gases
Excellent vision for proofing and detail work
Coping with demands (stresses that are associated with the job and/or the work environment so that acceptable levels of performance and overall contribution are maintained
More than normal talking, including on telephone
Ability to travel (car, boat, plane, truck) as needed — locally and/or nationally
Flexibility in working varied days, including weekends, evenings, and holidays as needed
Medical, Vision, Dental, Retirement Savings, EAP and more!
The Florida Aquarium
701 Channelside Dr
Tampa, FL 33602-5614
Phone: 8132734000
#J-18808-Ljbffr
The Vice President of Marketing & Communications is responsible for developing and implementing marketing and communication strategies designed to unify and amplify The Florida Aquarium’s (TFA) brand and drive attendance. Reporting to the President and CEO, the Vice President of Marketing and Communications will be a key member of the Senior Leadership Team and will lead a dynamic team of marketing and communications professionals in shaping the Aquarium’s growing impact and envisioning new opportunities that strengthen guests’ connection to the Aquarium’s shared purpose.
Responsibilities
Developing and implementing a strategic marketing and communications plan; supporting the execution of TFA’s voice in all owned media channels; guiding the creative development of advertising campaigns; and building strategic partnerships with industry and promotional partners.
Essential Position Functions
Actively participate as a member of TFA’s Senior Leadership Team to provide strategic input and perspective to advance the Aquarium’s shared purpose, brand, and image, while creating new opportunities to drive attendance
Develop and implement a comprehensive marketing and communications plan that builds brand awareness and increases affinity for the Aquarium
Lead and inspire a team of marketing and communications professionals in the coordination of marketing, public relations, promotional events, activations, and strategic initiatives to maximize the TFA’s brand voice and impact
Ensure all social media, website and advertising messaging is aligned and integrated with the same brand message and voice
Assist with managing advertising agencies; including providing agencies with strategic input and direction in all campaigns and media plans
Organize and utilize insights from transaction data, guest research, consumer reviews and visitor interactions to continually refine messaging and tactics
Develop and share marketing and communications impact reports with organizational leadership
Support direct reports in developing and managing cooperative strategies and alliances with industry and promotional partners
Mentor direct reports in various areas, such as coaching, counseling, development and training
Continually evaluate the effectiveness of marketing and communications initiatives; adjusting plans and budgets as needed
Responsible for the strategic vision and management of the departmental budget
Establish strong working relationships with organizational peers to facilitate best-in-class marketing and communications execution
Collaborate effectively with vendors, donors, members, applicants, guests and board members as necessary
Identify, build and manage key relationships with marketing and community partners that strengthen the Aquarium brand
Support all TFA departments in the development of effective public messaging, as necessary
Ensure that marketing and communications are aligned with and support TFA’s shared purpose, vision and values
Support TFA’s shared purpose by participating in a Conservation Day of Action shift on an annual basis
Perform other duties and/or special projects as required by the President/CEO
Education and Experience
Bachelor’s degree in marketing or related field preferred, or a combination of professional experiences that optimize success in the role
At least 8 years’ of demonstrated experience in the marketing field
Ability to set a clear vision, align teams around common objectives, and foster commitment to these objectives
Ability to inspire breakthrough thinking and strive for continuous improvement
Ability to work collaboratively with senior management and cross functional teams
Ability to effectively manage multiple projects simultaneously
Possess strong influential leadership skills, with the ability to drive alignment across diverse cross‑functional stakeholders at all levels of the organization
Experience leading agencies and creative resources (internal/external)
Experience in leveraging data and research to inform strategy and execution
Prior experience at an aquarium, zoo, attraction, or in tourism field preferred
Strong written and verbal communication skills
Strong knowledge of Microsoft Office software (Excel, PowerPoint, Word, Outlook, etc.)
Leadership (Supervisory) – Shows leadership by providing vision and strategies; sets clear expectations and goals for the team that support departmental and organizational goals. Guides staff toward individual accomplishments, departmental, and organizational goals. Exhibits and demonstrates core value competencies. Creates a positive environment in which people are motivated to do their best. Invites input from team and can delegate responsibility appropriately. Recognizes contributions and supports professional growth of staff
Customer Service Orientation — Listening and understanding the customer (both internal and external) and anticipating and evaluating the customer’s needs; making the customer’s satisfaction a high priority in all areas of responsibility.
Interpersonal Skills/Teamwork – Works collaboratively within a team and across departments for organizational success. Demonstrates a positive attitude and initiative, seeks to understand before being understood. Fosters a positive, supportive, and encouraging work environment. Demonstrates respect for other’s opinions, trusts in their abilities, and recognizes their contributions.
Professional/Technical Knowledge – Remains current on developments in the field within and outside the organization; maintains proficiencies.
Planning and organizing — Establishing a course of action with specific long‑range goals for the aquarium; setting priorities among competing requirements and allocating resources in the most efficient and effective way; developing contingency plans that anticipate changes in the work environment.
Judgment — Deciding on and committing to an action on the examination of the facts at hand; finding creative solutions to situations and opportunities that arise; taking strategic risks when necessary.
Concern for Detail — Pays attention to every portion of any task, down to the smallest item
Communication (oral and written) — Effectively expressing ideas verbally and non‑verbally and actively listening to individuals and groups; preparing and focusing presentations to the characteristics and needs of the audience; expressing ideas clearly and concisely in written form, through memoranda, letters, reports, and other documents.
Information Gathering and Monitoring — Effectively collects relevant data using questioning or research techniques to monitor and manage projects and people
Typical Physical Requirements
Sitting (2 to 8 hours per day)
Standing (2 to 4 hours per day)
Walking (up to 3 hours per day)
Bending/stooping, squatting, kneeling — Occasionally
Climbing stairs — Occasionally
Reaching above shoulders — Occasionally
Pushing/pulling, carrying, lifting (up to 50 lbs.) — Occasionally
Exposure to marked changes in temperature and humidity
Exposure to dust, fumes and gases
Excellent vision for proofing and detail work
Coping with demands (stresses that are associated with the job and/or the work environment so that acceptable levels of performance and overall contribution are maintained
More than normal talking, including on telephone
Ability to travel (car, boat, plane, truck) as needed — locally and/or nationally
Flexibility in working varied days, including weekends, evenings, and holidays as needed
Medical, Vision, Dental, Retirement Savings, EAP and more!
The Florida Aquarium
701 Channelside Dr
Tampa, FL 33602-5614
Phone: 8132734000
#J-18808-Ljbffr