Aviation Marketing & Development Manager - SFO (0923) - 158119

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Department: San Francisco International Airport
Job class: 0923-Manager II
Starting salary range: $144,560.00 - $184,496.00 (Range A)
Role type: Permanent Civil Service
Hours: Full-time
Exam type: Position Based Test
Rule: Rule of the List
List type: Combined Promotive and Entrance

About:

Amended on August 7, 2025 to reflect updated Application Deadline.

This announcement was amended on 7/29/25 to include information on the certification rule, which is rule of the list.

• Application Opening: Thursday, July 24, 2025
• Application Deadline: Apply Immediately. Application filing will be open at least through 5:00pm pacific time on Monday, August 11, 2025 and will close any time thereafter.
• Compensation Range: $144,560 - $184,496

San Francisco International Airport (SFO), an enterprise department of the City and County of San Francisco (CCSF), has approximately 1,700 CCSF employees and strives to be a diverse, equitable, and inclusive employer.

SFO’s mission is delivering an airport experience where people and our planet come first and our core values are Safety and Security, Teamwork, Excellence, Care, and Equity. Learn more about careers at SFO.

Under administrative direction, The Manager of Aviation Marketing and Development (AMAD) will provide mid-level management functions in the expansion of international and domestic air traffic at SFO with a focus on increasing airport revenues. The position supervises and participates in airline route development strategies and manages SFO’s relationship with international agencies and destination marketing partners.

You are excited about this opportunity because you will:

• Manage airline route development strategies with a focus on increasing airport revenues by securing new destinations and airlines; work closely with airline executive management teams to develop and promote international traffic growth; prepare route business cases to promote the expansion of air traffic at SFO; direct projects and technical data analysis for airline forecasts.
• Create and maintain relationships with SFO’s 50+ incumbent airlines; participate in frequent airline meetings, events, conferences, on-site tours, and events which include both international and domestic travel.
• Supervise, mentor, train and evaluate the activities of staff and monitor the work of consultants and contractors working for the department.
• Organize and prepare monthly aviation development reports for both internal and external users and respond to internal aviation data requests.
• Manages SFO’s annual Air Carrier Incentive Program (ACIP) and manage airline applications to the program.
• Work with other managers and staff to evaluate and implement goals, policies and procedures of the division; work closely with other divisions and departments to implement SFO’s slot optimization policy; serve as the AMAD liaison to internal divisions, as well as external stakeholders like TSA and CBP.
• Manage budget preparation and implementation for the AMAD unit; provide executive management advance notification and potential solutions to cost overruns.
• Work closely with airlines on international marketing initiatives and assist in managing SFO’s relationships with destination marketing organization partners and international agencies to create impactful and measurable campaigns.
• Serve as a guest experience champion by hosting visiting delegations from international airlines, as well as media and travel trade guests from abroad. Duties include coordinating visits with other SFO divisions and helping plan airline special events such as anniversaries and inaugural celebrations.

Education: Possession of a bachelor’s degree from an accredited college or university.

Experience: Four (4) years of professional-level experience in airline route development, aviation analysis, aviation marketing, or tourism marketing.

License and Certification: Possession of or ability to obtain a valid California Class C driver license prior to employment.

Education Substitution:

• Additional qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. (One year of full-time work experience is equal to 30 semester or 45 quarter units).

Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at Candidate knowledge center.

Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.

All work experience, education, training and other information substantiating how you meet the minimum qualifications must be included on your application by the filing deadline. Information submitted after the filing deadline will not be considered in determining whether you meet the minimum qualifications.

Resumes will not be accepted in lieu of a completed City and County of San Francisco application.

Applicants completed improperly may be cause for ineligibility, disqualification or may lead to lower scores.

What else should I know?

Eligible List/Score Report:
A confidential eligible list of applicant names that have passed the civil service examination process will be created and used for certification purposes only. An examination score report will be established, so applicants can view the ranks, final scores and number of eligible candidates. Applicant information, including names of applicants on the eligible list, shall not be made public unless required by law. However, an eligible list shall be made available for public inspection, upon request, once the eligible list is exhausted or expired and referrals resolved. The eligible list/score report resulting from this civil service examination process is subject to change after adoption (e.g., as a result of appeals), as directed by the Human Resources Director or the Civil Service Commission.

The duration of the eligible list resulting from this examination process will be six (6) months, and may be extended with the approval of the Human Resources Director.

Certification:

The certification rule for the eligible list resulting from this examination will be Rule of the List.

Terms of Announcement and Appeal Rights:

Applicants must be guided solely by the provisions of this announcement, including requirements, time periods and other particulars, except when superseded by federal, state or local laws, rules or regulations. Clerical errors may be corrected by the posting the correction on the Department of Human Resources website at

The terms of this announcement may be appealed under Civil Service Rule 111A.35.1. The standard for the review of such appeals is ‘abuse of discretion’ or ‘no rational basis’ for establishing the position description, the minimum qualifications and/or the certification rule. Appeals must include a written statement of the item(s) being contested and the specific reason(s) why the cited item(s) constitute(s) abuse of discretion by the Human Resources Director. Appeals must be submitted directly to the Executive Officer of the Civil Service Commission within five business days of the announcement issuance date.

Additional Information Regarding Employment with the City and County of San Francisco:

• Select the “I’m Interested” button and follow instructions on the screen

The City and County of San Francisco encourages women, minorities and persons with disabilities to apply. Applicants will be considered regardless of their sex, race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition (associated with cancer, a history of cancer, or genetic characteristics), HIV/AIDS status, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military and veteran status, or other protected category under the law.