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Head of Marketing

SalaryGuide, Durham, North Carolina, United States, 27703

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Responsibilities

Elevate the company’s brand presence across digital channels, industry events, media, and partner ecosystems Establish and maintain a cohesive narrative architecture for how we speak about capital‑markets workflows, research distribution, and product capabilities Lead thought leadership initiatives—including reports, articles, webinars, and speaking opportunities—to strengthen industry credibility Own content strategy and editorial calendar across all formats—blogs, reports, sales materials, exec comms, video scripts, and more Oversee lifecycle marketing programs that improve conversion, engagement, and retention across customer segments Collaborate with Sales to ensure strong funnel alignment, predictable lead flow, and pipeline quality Develop, lead, and coach a multidisciplinary marketing team spanning growth, content, design, product marketing, operations, and events Foster a culture of creativity, accountability, and continual learning Requirements

5+ years of marketing experience with at least 4 years in a fintech, SaaS, or financial services environment CAPITAL MARKETS experience required Proven success leading a full-funnel marketing strategy for a B2B technology company Strong understanding of financial markets, trading workflows, research distribution, or investment technology (highly preferred) Demonstrated ability to translate technical concepts into compelling narratives Experience building and scaling marketing teams Strong analytical orientation with expertise in marketing metrics, attribution, and measurement Exceptional leadership, communication, and stakeholder management skills Preferred

Experience working in high-growth or post-acquisition environments Comfort navigating regulated industries and compliance considerations Ability to operate both strategically and hands-on Globally minded with experience marketing across multiple regions (AMER, EMEA, APAC) Benefits

Health Care Plan Generous Vacation/Personal Days Generous Referral Program

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