Head of Marketing

SalaryGuide, Durham

Elevate the company’s brand presence across digital channels, industry events, media, and partner ecosystems
Establish and maintain a cohesive narrative architecture for how we speak about capital‑markets workflows, research distribution, and product capabilities
Lead thought leadership initiatives—including reports, articles, webinars, and speaking opportunities—to strengthen industry credibility
Own content strategy and editorial calendar across all formats—blogs, reports, sales materials, exec comms, video scripts, and more
Oversee lifecycle marketing programs that improve conversion, engagement, and retention across customer segments
Collaborate with Sales to ensure strong funnel alignment, predictable lead flow, and pipeline quality
Develop, lead, and coach a multidisciplinary marketing team spanning growth, content, design, product marketing, operations, and events
Foster a culture of creativity, accountability, and continual learning

5+ years of marketing experience with at least 4 years in a fintech, SaaS, or financial services environment
CAPITAL MARKETS experience required
Proven success leading a full-funnel marketing strategy for a B2B technology company
Strong understanding of financial markets, trading workflows, research distribution, or investment technology (highly preferred)
Demonstrated ability to translate technical concepts into compelling narratives
Experience building and scaling marketing teams
Strong analytical orientation with expertise in marketing metrics, attribution, and measurement
Exceptional leadership, communication, and stakeholder management skills

Experience working in high-growth or post-acquisition environments
Comfort navigating regulated industries and compliance considerations
Ability to operate both strategically and hands-on
Globally minded with experience marketing across multiple regions (AMER, EMEA, APAC)

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